Job Description

Bhavya Classes Digital is seeking a Marketing Manager who will play a pivotal role in expanding our student base. In this IC (individuals contribution) role, the individual will need to develop persuasive value propositions, build cohesive GTM(go to market ) plans to drive growth, and work cross-functionally to ensure success in our marketing efforts.

Key Responsibilities:

1. Go-to-Market Plans

• Develop and implement 360 marketing plans for new product (course) launches leveraging Performance Print, Flyers, etc.
• Work cross-functionally across Category, Product, Academic and internal Marketing teams to align GTM strategies with business objectives and consumer needs.
• Experiment with creative ideas to generate organic traffic and deliver high quality leads.

2. Value Proposition Development

• Create and articulate clear, compelling value propositions for our courses and offerings.
• Work closely with Category, Product, and Faculty to understand course features and benefits, and translate them into customer-centric messaging.

3. Cross-Functional Collaboration: Drive communication & alignment with relevant stakeholders on marketing plans & timelines.

4. Campaign Management and Performance Tracking

• Monitor business trends and adapt campaigns based on spikes & dips in sales.
• Track and analyze campaign metrics, providing actionable insights and recommendations.

5. Market Understanding

• Develop a strong understanding of student needs, preferences, and behaviors.
• Use data-driven insights to inform strategy and enhance marketing effectiveness.
• Stay abreast of competitions' offerings and marketing tactics.

Skills:

• Proven track record of building GTM plans & scaling customer bases from 1 to 10 through multi-channel marketing campaigns.
• Strong problem-solving abilities and a results-oriented mindset.
• Exceptional analytical skills - using insights to shape marketing strategies.
• Ability to multitask effectively while being highly organised in a fast-paced environment.
• Excellent communication & interpersonal skills, with the ability to collaborate across teams.
• Ability to deal with ambiguity without losing attention to detail.
• Comfortable speaking in English and Hindi.

Qualifications:

• Graduation with 1-3 years of experience in Marketing on consumer brands.
• Hands on experience building activations across digital and offline channels.

Job Types: Full-time, Permanent

Pay: From ?10,000.00 per month

Schedule:

• Day shift
• Morning shift

Supplemental Pay:

• Performance bonus
• Yearly bonus

Experience:

• total work: 1 year (Preferred)

Work Location: In person