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WHAT YOU WILL EXPERIENCE IN THIS POSITION:
As a Marketo Administrator at nVent, you will be responsible for our Marketing Automation Platform, Marketo. This role will be the subject matter expert on all things Marketo and responsible for the integration, optimization, and technical support of Marketo. The ideal candidate loves problem solving, challenges and deep-diving into analytics. They will also have data integrity top of mind and be able to communicate to internal stakeholders.
As a Marketo Administrator, you will:
Manage, build, maintain, and optimize a best in class Marketing Automation Platform
Evangelize Marketo best practices, including documentation, guidance, training, and enablement across varied functional teams
Manage all automation requests from project management tools (experience with Wrike, Hive, or similar tools preferred)
Continually create and manage platform performance, including users, roles, workspaces, programs, smart campaigns, smart lists, sync/system errors, forms, landing pages, tracking, automations, segmentation, lead routing, MQL structure, channel management, retention and privacy policies
Continually create and manage integrations, including customer relationship management system, event management platform, webinar platform, ad tech, and other tools in the technology stack
Collaborate with Sr Manager, Marketing Technology and Operations and vendor partners on Marketo strategy, architecture, and processes
Create SOPs for all related marketing technology operations in alignment and partnership with the Marketing Operations team
Work with email marketing team on segmentation optimization
Proactively review and identify areas to increase efficiencies with automation
Work collaboratively across marketing functions to create campaign hierarchy and processes for better reporting
YOU HAVE:
College Graduate with Marketo Certified Expert (MCE)
Previous experience in or with
4+ years of working in B2B marketing, specifically in the areas of marketing automation, operations/data, and/or digital marketing
1 - 3 years working as a Marketo Administrator, current or recent MCE preferred
Hands on experience in Salesforce.com, specifically campaign, lead and contact objects
Experience collaborating with Salesforce admins, IT teams, sales ops, and other non- marketing stakeholders
Experience in and deep understanding of data workflows, architecture, field syncs, campaign hierarchy, and lead management
Expert-level knowledge of Excel
A working knowledge of data retention practices and privacy laws, including GDPR and CCPA a plus
Candidates with B2B SaaS experience will be given extra consideration
Skills
Analytical mindset and ability to interpret and communicate results to stakeholders
Ability to multitask and work in a fast-paced environment
Ability to effectively translate and communicate business requirements into solutions
Proven expertise managing multiple projects concurrently, with various teams and functional groups.
Foundational project management skills including consultation, collaboration, project planning, analysis and implementation skills.
WE HAVE:
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