Job Description

:AXIS-L-A00323Circle Marketing Manager
INTERNAL USAGE:
No. of Vacancies: - Reports to: Zonal Marketing Manager
Is a Team leader? N Team Size: 0
Grade: DM/M
Business: Strategy & Activation Department:xefxbfxbd xefxbfxbdMarketing Sub-Department: Marketing
Location: Mumbai
About Marketing
The Marketing Department plays a vital role in promoting the Axis Brand and building scale for subsidiaries. The Key role of the marketing function is to influence consumer behavior & help the various businesses of the bank achieve their business goals by developing a cohesive brand & marketing strategy that drives awareness, affinity & therefore consideration for Brand Axis. Marketing department is also the custodian of Brand Axis, (i.e.) What does the Brand stand for, Our Brand Philosophy etc. .
About the RoleThe incumbent will be responsible for the key responsibilities mentioned below.1. Responsible for Customer Expereince at Branches/ASCs at respective Circles.xefxbfxbd2. Customer meets at branches3. Regional activations4. Circle/ Cluster / Branch Support with reference to customer engagement programms, and other marketing initiative5. Local level Brand visibility through branding, alliances and tie-ups with local authorities.
Key ResponsibilitiesThe role includesxefxbfxbd Leading the marketing & branding of one Circle. Put in place the marketing strategy in line with the requirement of the business. Support branches with lead generation through activation.xefxbfxbd Plan and implement regional activations to support branches achieve their business targets.xefxbfxbd Ensuring the leads captured and track them and report. Drive the customer meets at branches every month and develop plan to increase footfalls.xefxbfxbd Provide marketing and branding support to branches and circlexefxbfxbd Driving the brand visibility by ensuring the implementation of meaningful direction signages and neighborhood branding. Custodian of Retail branding on ground, brand hygiene, Regularly visit these centres and ensure updated branding, and better customer experience.xefxbfxbd Plan and implement the merchandising at all the branches and other centres in the circle.
QualificationsxefxbfxbdMust be a graduate, and an MBA in marketing would be an added advantage and would be preferred. Must of relevant experience in similar profile in a bank or financial institute, retail activation agency or other agencies. Similar experience in marketing in other industry will also be preferred. Minimum 4-6 years of experienece.
Role Proficiencies:Self starter, knowledge of marketing, branding and merchandising, good communication skillsSkills:Refer to the About Company:Axis Bank is the third largest private sector bank in India. The Bank offers the entire spectrum of financial services to customer segments covering Large and Mid-Corporates, MSME, Agriculture and Retail Businesses. The Bank has a large footprint of 4,594 domestic branches (including extension counters) with 11,333 ATMs & 5,710 cash recyclers spread across the country as on 31st March, 2021. The Bank has 6 Virtual Centres and has over 1500 Virtual Relationship Managers as on 31st March 2021.The Overseas operations of the Bank are spread over eight international offices with branches at Singapore, Dubai (at DIFC) and Gift City-IBU; representative offices at Dhaka, Dubai, Abu Dhabi, Sharjah and an Overseas subsidiary at London, UK. The international offices focus on Corporate Lending, Trade Finance, Syndication, Investment Banking and Liability Businesses

Axis Bank