Job Description

Marketing/Branding manager needed for a School in Coimbatore.JOB RESPONSIBILITIES

• Will be responsible for handling the complete communication eco-system of the school and driving the brand messaging through various online/offline channels.

• Ensure the School\xe2\x80\x99s USP is strongly reflected across various communication touchpoints.

• Creation, Management and regular updating of content, events and updates across School Website.

• Creating and posting of content on school\xe2\x80\x99s social media handles to drive high engagement rate and reach.

• Managing Press Releases and building media relations in the local market.

• Managing the online brand reputation for the school through review generation & management.

• Writing regular blogs that can help drive brand interest and SEO rankings.

• Handling all school internal communications in the form of principal updates, monthly newsletter and other parent related communications.

• Creating new marketing collaterals (Brochures, Posters, e-mailers etc..) that can be used by marketing teams to support in various stages of customer buying cycle.

• Managing Brand\xe2\x80\x99s Visual Identity across various touchpoints to ensure consistency in brand communications.

• Working with agencies to help create new campaigns and strategies that can help drive admissions for the school.

• Co-ordinating with vendors to create a repository of brand images and videos over time for marketing.

• 3 to 4 Years of Minimum work experience in related field of communication, branding and marketing.

• Strong content writing skills and experience of handling brand social media handles independently in previous roles.

• Good understanding of the digital marketing domain and various performance measurement analytics involved.

• Experience in writing press releases and managing PR distribution & media relations.

• Good understanding of branding and prior experience of working with designers or agencies to develop creative collaterals.

EducoHire