Job Description

Professional Summary

A strategic and results-driven Marketing Video Producer with extensive experience in developing and executing video content strategies to drive lead generation and conversions across diverse brands and industries. Proven expertise in crafting funnel-based video strategies that align with client objectives, integrating AI to automate repetitive processes and enhance operational efficiency. Strong leadership in overseeing end-to-end video production--from pre-production to post-production--while ensuring alignment with strategic goals. Possesses a forward-thinking vision for the advertising industry, anticipating future trends and leveraging video marketing to create impactful advertising campaigns. Eager to transition into a fully strategic role, focusing on high-level content planning and execution for video-centric industries.

Core Competencies

• Video Content Strategy Development
• Client Interaction & Strategy Presentation
• Funnel-Based Marketing
• Pre-Production & Production Management
• Video Production & Direction
• Content Review & Quality Assurance
• Cross-Functional Team Collaboration
• Metric Tracking & Performance Analysis
• Lead Generation & Conversion Optimization
• Strategic Decision-Making
• Advertising Industry Vision

Operational and Executional Responsibilities

• Lead the development and execution of video content strategies, ensuring each phase of production--from pre-production to post-production--is aligned with client objectives and focused on lead generation and conversions.
• Manage and oversee pre-production activities, including concept development, scriptwriting, and resource planning, to ensure seamless execution during production.
• Produce video contents for lead gen Ads, working closely with editors to achieve the creative vision, and ensure alignment with marketing strategies during both the production and post-production phases.
• Coordinate with clients to secure approvals for the video contents produced, while maintaining open communication to adjust plans according to evolving objectives.
• Collaborate with content teams to develop compelling video scripts, providing input on creative direction and ensuring the final output meets brand standards.
• Manage a team of video editors and additional production staff, ensuring timely delivery of high-quality video content that meets client expectations.
• Leverage AI tools for automating repetitive editing tasks and tracking key video performance metrics, ensuring an efficient production workflow.
• Utilize performance data and insights post-launch to optimize future content strategies, improving lead generation and conversion outcomes.
• Stay ahead of emerging trends in the advertising industry, incorporating new formats, platforms, and technologies to keep the brand at the forefront of video marketing.

Pre-Production and Production Skills

• Expertise in video pre-production processes, including conceptualization, storyboarding, scriptwriting, and scheduling.
• Ability to direct and manage full-scale video production teams, ensuring a seamless transition from planning to execution.
• Strong understanding of production equipment, lighting setups, and camera work to enhance the overall quality of video outputs.
• Familiarity with editing software, production timelines, and quality control measures to deliver polished final products that meet client expectations.