We are looking for an experienced and result-driven Digital Marketing Strategist to join our awesome marketing team! The digital strategist will be tasked with analyzing user experience data, initiating digital projects, reporting on planned and current strategies, leading effective digital marketing strategies, and ensuring that projects are executed within budget.You will play a pivotal role in growing our business, customer base, and improving user experience.We are expecting you to have experience and a big passion for digital technologies and all digital marketing channels.Responsibilities
Set digital marketing strategies using all necessary tools (e.g. website, emails, social media and blogs)
Research products, services and current strategies to identify new opportunities
Analyze web traffic metrics and suggest solutions to boost web presence
Monitor SEO/SEM, marketing and sales performance metrics to forecast trends
Build strong clients relationships through social media interaction
Keep up-to-date with our audiences preferences and proactively suggest new campaigns
Liaise with Marketing, Sales, Design and Content teams to optimize customer experience and ensure brand consistency
Identify advertising needs
Establish best practices in digital marketing
Stay up-to-date with digital technologies developments
Requirements and skillsIdeal candidates for this position should be innovative, and web and multimedia savvy. Ultimately, the outstanding Digital Strategist should have a firm grasp of the various digital touchpoints, steer our organization's digital narrative, and drive highly effective digital campaigns.
Build, plan and implement the overall digital marketing strategy
Manage and train the rest of the team
Stay up to date with latest technology and best practices
Manage all digital marketing channels
Measure ROI and KPIs
Prepare and manage digital marketing budget
Oversee all the company's social media accounts
Manage and improve online content, considering SEO and Solid knowledge of web analytics tools like Google Analytics will be preferred
Build and inbound marketing plan
Motivate digital marketing team to achieve goals
Monitor competition and provide suggestions for improvement
Proven work experience as a Digital marketing strategist or Digital marketing manager
Experience implementing and optimizing Google AdWords campaigns
Hands on experience with online marketing tools and practices