Job Description

Roles & Responsibilities: Develop & Execute Marketing Strategies:- Design and implement strategic marketing plans that align with overall business objectives.- Conduct market research to identify trends, opportunities, and competitor activities.- Utilize data-driven insights to optimize marketing initiatives and maximize ROI. Brand Positioning & Awareness:- Strengthen the company's brand presence across digital and traditional channels.- Collaborate with the creative team to ensure brand consistency in messaging and visuals.- Develop compelling content strategies to enhance brand storytelling of the organization & its clients. Campaign Management:- Oversee the planning and execution of multi-channel marketing campaigns.- Analyze campaign performance and optimize based on key performance indicators (KPIs).- Work with cross-functional teams to ensure seamless execution of marketing initiatives. Lead Generation & Customer Engagement:- Develop strategies to attract and nurture leads through inbound and outbound marketing efforts.- Improve customer engagement through personalized marketing tactics.- Utilize email marketing, social media, SEO, PPC, and other digital marketing techniques to drive revenue. Analytics & Performance Tracking:- Measure and analyze the effectiveness of marketing campaigns using key metrics.- Generate reports and provide insights to improve future marketing strategies.- Optimize marketing spend based on data-driven decision-making. Collaboration & Communication:- Work closely with sales, product, and other departments to align marketing efforts with business objectives.- Stay updated with industry trends and emerging marketing technologies.Skills & Qualification:- MBA in Marketing (Only from Top rated institutions)- Minimum 3-4 years of experience as a marketing strategist, marketing manager, or similar role. - Strategic Creative thinker and data-driven. - Proven track record of achieving digital marketing success and strong attention to detail & handling projects worth 50 Lakhs to 1 Crore. - In-depth knowledge of CRM software and content management systems- Excellent communication skills, both verbal and written- Great leadership skills- Helps shape the brand positioning and narrative while targeting the proper audience- Creates marketing strategies to launch and market new products- Ability to work with a team of marketing professionals- Clear written and verbal communication to express ideas and share marketing strategies- Desire to stay current on the latest marketing strategies and best practices- Varied marketing experience on different-sized accounts and different types of marketing campaigns- Analytical skills to evaluate the effectiveness of a campaign (ref:updazz.com)

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