Job Description

Our CompanyChanging the world through digital experiences is what Adobes all about. We give everyone from emerging artists to global brands everything they need to design and deliver exceptional digital experiences! Were passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.Were on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!The Opportunity:This is an exciting opportunity to join Adobes Market Capability Center as we continue to focus on driving the business growth through Insights-led marketing and account-based programs. This role involves a wide range of projects in support of key marketing programs and campaigns to drive demand and pipeline. The incumbent will bring in skills and technical expertise to build customer cohorts, data and insights to help marketers and GTM teams drive successful marketing engagements with customers. The role also involves partnering with geographically dispersed marketing teams and taking strong ownerships of the quarterly marketing campaigns.Marketing Insights Specialist: key responsibilitiesData & Insights - Work with marketing team to help provide campaign segments, key persona profiles, create targeted database/cohorts required to activate regular campaigns. The responsibility also includes covering the data and insights for types of programs -1:Many, 1:few, 1:1 Account based marketing for different regions/countries. Market Research - Work with marketing research team to support account profiles, intelligence and executive research packs. Cross-Functional collaboration to develop and maintain data sets, reports and dashboards, and providing actionable insights to stakeholders. Program Tracking and Measurement: Track and measure the success of key programs to ensure continuous improvement and impact. Automation of repeated tasks (Reports/Dashboards) using tools (Power BI) & SQL to saves time & improve data quality.Skills Needed:

• Strong technical expertise in advanced MSFT Excel, Power BI, MSFT Dynamics, Salesforce, Tableau, PowerPoint
• Experience of creating dashboards and scorecards t support business reviews and drive improvements/optimizations.
• Automation and Efficiency: Skills to help automate reporting processes, best-practices to significantly reduce manual effort and increases operational efficiency.
• Stakeholder Engagement and Project Management to drive effective engagements internally.
• Qualitative research is an added advantage.

Experience:6-10 years of work experience in the relevant field Bachelors (STEM) or masters in marketing and Analytics Hands-on experience in executing data driven marketing programs and analysing account dataset Proficient in Microsoft Office software Domain/ industry expertise in Marketing/Sales analytics and GTM strategyAdobe is proud to be an and affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law.Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email or call (408) 536-3015.Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each others employees.

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