Be responsible for weekly and monthly organic traffic and leads target to be delivered through SEO
Develop and execute a comprehensive SEO strategy that aligns with the overall business goals and objectives.
Understand and implement technical SEO best practices, such as site architecture, mobile optimization, and indexing.
Utilize Google Analytics and Google Search Console to track and analyze website traffic and performance, identify areas for improvement and implement changes accordingly.
Stay up-to-date with the latest SEO trends and algorithm updates and make recommendations to adapt to changes.
Mentor and train junior SEO team members to ensure they have the knowledge and skills to contribute to the team\'s success.
Collaborate with cross-functional teams such as content, product, and development to ensure SEO is integrated into all aspects of the business
Conduct competitor research and analysis to stay ahead of the competition and identify opportunities for growth.
Create and present reports on SEO performance and ROI, including key metrics such as organic search traffic, conversions, and revenue.
Manage relationships with external vendors and partners as required.
Develop and maintain SEO documentation such as guidelines and best practices.
Qualifications:
3-5 years of experience in SEO with a proven track record of leading and managing SEO strategy.
Bachelor\'s degree in Engineering (mandatory)
MBA preferred
Digital Marketing Certifications preferred, but not required
Strong analytical and problem-solving skills, including the ability to identify and prioritize areas for improvement.
Excellent communication and teamwork abilities, including the ability to work effectively with cross-functional teams.
Passion for staying up-to-date with the latest SEO trends and updates.
Bachelor\'s degree in Engineering or related field is preferred.
Experience in a market research industry is a plus.
Ability to work independently, within a team.
Experience with SEO tools such as SEMrush, Ahrefs, and Moz is a plus.
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