Job Description

Marketing Specialist - ProductAt ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions. Write the next chapter of your ABB story.This position reports toMarketing Manager - ProductYour role and responsibilitiesIn this role, you will have the opportunity to drive and implement marketing activities for the assigned market segments in line with the agreed strategy. Each day, you will conduct market analyses using available marketing tools for existing and potential products, systems, and/or services for assigned markets. You will also showcase your expertise by creating end-user acceptance and specification offerings tailored to the target segments while ensuring a high level of customer satisfaction and continuously monitoring segment performance. The work model for the role is #Li - Onsite This role is contributing to Our Electrification Business. You will be mainly accountable for: Collecting data and providing sound market and competitor intelligence analyses related to global markets and trends. Tracking and providing management with global market research and analysis results, informing them of identified existing gaps or new growth opportunities. Monitoring market trends and accordingly recommending improvements in the marketing strategy and planning to meet changing market and competitive landscapes. Providing appropriate market information to support long- to mid-term decision-making on the marketing strategy. Having good knowledge about the market, channels like OEM and Panel builder.Qualifications for the role

• BE/Btech with Electrical background.
• Should have market knowledge about the switching and protections.
• Must have background of marketing profile and marketing Low voltage switchgear.
• Know how about the market and customer needs.
• Have a good understanding on latest trend and market competitiveness.

More about usABB Smart Buildings enables optimization of energy efficiency, safety, security and comfort for any building type, through new installations or retrofit solutions. The Division offers integrated digital technologies to control HVAC, lighting, shutters, and security, in addition to energy distribution solutions including DIN rail products, enclosures and emergency lighting through to industrial plugs and sockets and conventional wiring accessories, accommodating for single family homes, multiple dwellings, commercial buildings, infrastructure and industrial applications. The Divisions highly innovative technologies and digital solutions serve rising global demand among real estate developers, owners, and investors for smart building technologies that optimize energy distribution and building automation. The scalable solutions aim to deliver significant sustainable and financial benefits, meeting social and environmental demands, while being able to address even the most complex of customers carbon reduction strategies. We value people from different backgrounds. Apply today for your next career step within ABB and visit www.abb.com to learn about the impact of our solutions across the globe. #MyABBStory It has come to our attention that the name of ABB is being used for asking candidates to make payments for job opportunities (interviews, offers). Please be advised that ABB makes no such requests. All our open positions are made available on our career portal for all fitting the criteria to apply. ABB does not charge any fee whatsoever for recruitment process. Please do not make payments to any individuals / entities in connection to recruitment with ABB, even if is claimed that the money is refundable. ABB is not liable for such transactions. For current open positions you can visit our career website https://global.abb/group/en/careers and apply. Please refer to detailed recruitment fraud caution notice using the link https://global.abb/group/en/careers/how-to-apply/fraud-warning.

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