Job Description

DESCRIPTION


GPP Database Link (https://cummins365.sharepoint.com/sites/CS38534/)


Job Summary:


Works with marketing teams to provide general marketing support to achieve and exceed business goals.


Key Responsibilities:


Helps to develop marketing plans by preparing basic market research and pricing analyses. Presents data to manager for discussion and interpretation. Works with leaders to develop marketing communication plans; prepares drafts of marketing communications. Provides project management support and communicates plans, deadlines, and achievements to project team members. Learns the role of Marketing on Value Package Introduction project teams as an observer; may support other marketing team members with assigned responsibilities. Learns the global brand strategy and how to align work products to that strategy. Learns about relevant marketing and sales systems and processes; collects customer satisfaction data to present to manager for discussion and interpretation. Learns relevant channel to support marketing activities. Teams with and collaborates across regions and business units. Participates in continuous improvement activities.


RESPONSIBILITIES


Competencies:


Communicates effectively - Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences.


Customer focus - Building strong customer relationships and delivering customer-centric solutions.


Plans and aligns - Planning and prioritizing work to meet commitments aligned with organizational goals.


Resourcefulness - Securing and deploying resources effectively and efficiently.


Channel Awareness - Explains and contextualizes industry structure, dynamics, and path to market in order to advance organizational goals.


Market Analysis - Researches information using meaningful and valid sources and data to expand your knowledge of markets; analyzes findings by connecting dots and identifying trends to create a coherent image of the market; summarizes relevant insights by condensing, prioritizing, and translating how these impact our business.


Marketing Plan Management - Develops marketing mix recommendations based on the 4 P's (Product, Price, Promotion, and Placement) to meet customer needs and achieve business objectives; guides and influences cross-functional implementation and creates framework to evaluate market responses and business performance.


Translating Relevant Market Data - Collects and categorizes customer voices and market information by leveraging appropriate research tools and techniques; analyzes research findings to identify opportunities to deliver customer solutions.


Values differences - Recognizing the value that different perspectives and cultures bring to an organization.


Education, Licenses, Certifications:


College, university, or equivalent degree in Marketing, Sales, Business Administration, or related subject required.


This position may require licensing for compliance with export controls or sanctions regulations.


Experience:


Minimal relevant work experience required.


Knowledge of and experience using the four P's of marketing (Product, Price, Promotion, and Placement) preferred.


QUALIFICATIONS


Customer facing Experience


Account Management experience


Job Marketing


Organization Cummins Inc.


Role Category Hybrid


Job Type


ReqID 2408740