Job Description

Our Purpose

#WeAreUR and we continuously redefine Automation



At Universal Robots, part of Teradyne Inc., has a simple mission: Automation for Anyone, Anywhere.


Our vision is to create a world where people work with robots, not like robots. And with 75,000+ Cobots already installed worldwide, we're already making a difference. Working towards our vision gives us endless opportunities to learn, grow, innovate, and solve problems together as we bring our technology to companies of all sizes all over the world.


We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team - one that makes better decisions, drives innovation, and delivers better business results.

Opportunity Overview

A Results Driven, Forward Thinking Marketing Specialist with Regional Operating Experience



Are you an experienced Marketing Specialist looking to make a big impact on the business and an opportunity to further advance your career? Are you obsessed with building relationships with customers, committed to build the most passionate, innovative, automation community and energized by working with Business Development? Do you thrive in a fast-paced environment and find creative solutions to solve problems? If yes, we have the perfect job for you!



Universal Robots is the market leader in the collaborative robotic space today and we are just getting started! We are looking for an enthusiastic Marketing Specialist to build the UR brand, cultivate relationships with thought leaders and influencers and drive demand in India.




You will be based in Bangalore office and will report to Head of APAC Marketing. Your key responsibilities include working with regional marketing team creating and executing a regional marketing plan for India. We are looking for a marketing executive who will work with the regional marketing team to create integrated campaigns and programs to generate high value leads (attributable to marketing activities) to support and exceed the region's ambitious growth targets. You will lead the building of our brand in the region through awareness programs to position Universal Robots, its products and services to key stakeholders, partner ecosystem and end users within the region. You will work with global marketing team and drive growth strategies within the region.



All About You

We seek individuals who share our passion and determination. Our commitment to customer success drives us to go the extra mile. If you're ready to join us in this mission, take a closer look at the minimum criteria for the position.



• Work with local Business Development team, regional & global marketing teams to create a marketing plan for India.
• Plan and ensure timely execution of the marketing and communication strategies, plans and programs for India.
• Act as the India point of contact for Universal Robots regional marketing team.
• Manage external marketing agencies across the region to create, execute, and track marketing tactics.
• Collaborate with regional digital marketing specialist to drive online demand generation, ensuring that digital campaigns and programs are executed within budget and to expectations.
• Partner with the local Business Development team to manage and execute showcases exhibitions and seminars.
• Design and implement with local Business Development teams comprehensive marketing program to support the growth of the Universal Robots partner ecosystems (distributors and integrators).
• Coordinate the PR and digital/social media partners and scope of work and manage and oversee the execution of these activities in India.
• Provide data-driven insights for weekly KPI's and make adjustments to improve results.



The ideal candidate holds a bachelor's degree in Business, Marketing or Communications combined with minimum 5 years of experience from a similar role, ideally from a multinational corporation in industrial automation/manufacturing. Additionally, you must have a wide all-round experience from diverse marketing tasks, both in digital/social and traditional media. We seek a self-driven, resourceful, and flexible team player.



We Expect That You Have



• Solid understanding of sales funnel process, lead nurturing, marketing qualified leads (MQLs) and sales qualified leads (SQLs).
• First line working experience of geographically dispersed and culturally diverse teams.
• Execution - ability to manage and keep track of tasks, deadlines, and priorities.
• Ability to work in a fast-paced, deadline-driven environment.
• Demonstrated ability to lead and influence a high performing teams and cross-functional work groups.
• Organizational skills, a get-things-done attitude and experience interacting with stakeholders at all levels.
• Excellent overall marketing understanding, with the ability to use it hands-on.
• Strong communication skills and a good understanding of cross-cultural differences.
• Strong command of English in writing and reading
• Experience and good understanding of working with and managing public relations.
• Good business acumen and experience with working with Business Development directly or indirectly.
• Sense of ownership and pride in your performance and its impact on company's success.
• Great time-management, interpersonal, communication and listening skills.
• This position requires up to 30% travel.

Work Interaction



• Head of APAC Marketing - Solid line
• Regional Director, South Asia - Dotted line
• Regional Marketing Team in Singapore for SEAO - Peers
• Business Development Team in India - Peers
• Application & Customer Service Engineers in India - Peers
• Sales Support Team in Singapore for SEAOI - Peers

Join Universal Robots, a Teradyne robotics platform company



We offer an exciting job with great professional challenges and the opportunity for you to influence your own progression. We emphasize on an informal and open work environment where you will have plenty of opportunities to influence and be part of making a difference.



Learn more about the company and the products you will be working with here.



We look forward to learning more about you!



#LI-Hybrid