Job Description

Description : If you are passionate about collaboration and motivated to own and lead our marketing for our India customer group, we want to hear from you! The Marketing Specialist executes and accurately delivers marketing programs that drive regional demand generation in alignment with corporate goals. The objective of the role is to support the end-to-end lifecycle of marketing campaigns and events from creation through design and set-up, to final ROI analysis. The candidate should bring a balanced skillset of creative aptitude and technical knowhow to execute marketing programs. You will partner with our in-house marketing team, composed of content writers, designers, web developers, and industry managers, to deliver marketing messages that improve brand awareness and drive demand generation. Essential Duties and Responsibilities:

• Align with Marketing and Sales Teams to work cooperatively in developing marketing programs that help meet company objectives for in-region brand awareness and lead generation.
• Ownership of end-to-end process for digital marketing campaigns, including email, advertising, and social media: drafting copy and working with automation team to source and segment lists, obtain approvals, schedule, develop landing pages and perform post-campaign analysis.
• Align with corporate marketing team to ensure all campaign components and materials are created according to plan for accurate, on-time campaign delivery. Act as ?last set of eyes? before a campaign is launched.
• Measure in-region marketing program success, monitor and evaluate progress, provide status updates to stakeholders, and take corrective action as necessary.
• Support marketing team testing and analysis of target audience criteria, content, landing pages, forms, etc., to increase open, click, lead, conversion rates for in-region marketing programs.
• Provide in-region recommendations for ongoing marketing program improvement to drive demand generation.
• Strong control process adherence to digital campaigns privacy laws; strictly enforce opt-out procedures.
• Monitor and maintain data integrity and follow ongoing data cleansing best practices.
• Execute, track, measure, and report on marketing program success - responsible for monthly and quarterly regional marketing report creation to keep management updated on in-region marketing activities.
• Work closely with marketing management to ensure that digital marketing programs and events are planned and tracked to ensure proper corporate awareness and/or lead capture.
• Follow tight deadlines, organize and prioritize work.

About us: The Vistex platform helps businesses finally get control of all their different promotions, rebates, SPAs, discounts, and other incentives. With so many programs across so many partner relationships, it can be impossible to see where all the money is going, let alone how much difference it?s actually making to revenue. With Vistex, business leaders can see the numbers, see what really works, and see what to do next ? so they can make sure every dollar they spend really is driving more growth, not just more costs. It?s why global enterprises ranging from Coca-Cola to Sony to Grainger rely on Vistex every day. Vistex | Now it all adds up. ? Education : Bachelors Experience : 0 years: ? Good interpersonal skills; confidently and professionally interact with teammates and within all levels of the organization
0 years: ? Highly organized and detail-oriented
0 years: ? Multi-tasking and time-management skills, with the ability to prioritize tasks
0 years: ? Ability to work in a fast-paced, high-pressure environment
0 years: ? Excellent written and verbal communication skills
0 years: ? Experience using analytics software
0 years: ? Proficient in Microsoft Office Suite (Word, Excel, Outlook)
0 years: ? Previous experience/understanding of audience segmentation processes
0 years: ? Experience with event planning and execution for B2B solutions
0 years: ? Fluent in English (written and spoken)

Vistex