Job Description

:About the Role:Grade Level (for internal use): 09The Team: Join our dynamic Cappitech/ EDM marketing team, where creativity and enthusiasm drive our efforts to generate qualified leads for new business and foster engagement with our existing clients.At the heart of our approach is a customer-centric mindset. We aim to communicate the full value of our offerings, tailoring our messages to meet the needs of our customers.Collaboration is key to our success, both within our global team and with our internal stakeholders. We foster effective and efficient communication channels to facilitate the sharing of information and promote transparency across the organization.If you are a proactive, organized individual who thrives in a collaborative environment and has a strong passion for marketing, we warmly invite you to join our team and contribute significantly to our marketing endeavors.The Impact: In this role, you will play a crucial part in supporting our holistic marketing efforts. You will work closely with the marketing team to execute marketing campaigns, support the coordination of events, trade shows, and other marketing activities and contribute to the overall success of our marketing efforts. Furthermore, you will be responsible for providing crucial operational support to the marketing team and interfacing with different teams across the organization. Your efficient and accurate execution of these tasks will contribute to the smooth implementation of our marketing initiatives.In This Role, You WillWhat\'s in it for you:

• Have the opportunity to work on high-visibility projects
• Be part of a team responsible for creating stand-out, innovative strategic marketing initiatives
• Discover the value of building a comprehensive marketing plan, including a multi-channel approach to achieving results
• Cultivate messaging and copywriting skills, plus gain familiarity with the concept of brand voice
• Help deliver the creation of thought leadership in line with the customer journey
• Contribute to the success and reputation of marketing within the larger commercial team
• Develop skills in leading industry tools such as Salesforce and Marketo Workfront, Smartsheet, Wrike, Adobe Campaign Launchpad
• Work as part of a creative, driven, and innovative global marketing team within a Fortune 500 company

Responsibilities

• Event support & management: Work closely with the marketing lead and events team to manage and assist in the execution of webinars, 3rd party and hosted events mainly in Europe and North America, including pre-event communication, attendee check-ins, and post-event lead processing as well as understanding event KPIs; suggest opportunities for event optimization.
• Project Coordination: Coordinate project tasks and timelines, work with vendors from contracting to invoicing, and collaborate with cross-functional teams (Events, Marketing Ops, Sales Ops, Education, Design, Compliance, and Branding) to support the project management and delivery of all marketing activity and provide timely updates.
• Marketing communications - Support the create all types of content aligned to the customer engagement funnel/buyer journey - including, but not limited to web and advertising copy, social posts, video scripts, email copy, and nurture campaigns using customer-focused messaging.
• Digital & SEO - Help to optimize our digital footprint across all channels to ensure our content is discoverable and relevant to our customers\' needs. Refresh digital campaigns to include remarketing, prospecting, and display advertising.
• Social Media - Write and edit engaging, informative, and shareable copy for social media posts, ads, captions, and headlines across S&P Global Market Intelligence platforms.
• Metrics - Generate and track marketing performance across channels to help drive decisions on future topics and content mediums.
• Sales enablement -Assist in developing sales collateral and materials to help Sales teams communicate the value proposition in line with customer workflows and the diagnostic selling approach.

What We\'re Looking ForBasic qualifications

• Bachelor\'s degree in Marketing, Business Administration, or a related field.
• Minimum 2+ years\' experience working in a B2B marketing role or equivalent experience in the financial services sector.
• Strong organizational and time management skills, with the ability to prioritize tasks effectively and meet deadlines.
• Strong communication skills, both written and verbal, with the ability to collaborate effectively with different teams.
• Ability to work independently and as part of a team in a fast-paced environment and interface with a wide range of seniority levels.
• Foundational understanding of the industries and markets covered by S&P Global Market Intelligence
• Familiarity with Salesforce CRM and Marketo marketing automation a plus
• Knowledge of basic marketing principles and terminology.

Preferred Qualifications

• Long-term interest in a career in marketing
• Comprehensive understanding of relevant client segment personas and the S&P Global Market Intelligence Software Solutions products/solutions that support their workflows
• Problem solver, can-do attitude and excellent communication skills

About S&P Global Market IntelligenceAt S&P Global Market Intelligence, a division of S&P Global we understand the importance of accurate, deep and insightful information. Our team of experts delivers unrivaled insights and leading data and technology solutions, partnering with customers to expand their perspective, operate with confidence, and make decisions with conviction.For more information, visit .What\'s In It For You?Our Purpose:Progress is not a self-starter. It requires a catalyst to be set in motion. Information, imagination, people, technology-the right combination can unlock possibility and change the world.Our world is in transition and getting more complex by the day. We push past expected observations and seek out new levels of understanding so that we can help companies, governments and individuals make an impact on tomorrow. At S&P Global we transform data into Essential Intelligence\xc2\xae, pinpointing risks and opening possibilities. We Accelerate Progress.Our People:We\'re more than 35,000 strong worldwide-so we\'re able to understand nuances while having a broad perspective. Our team is driven by curiosity and a shared belief that Essential Intelligence can help build a more prosperous future for us all.From finding new ways to measure sustainability to analyzing energy transition across the supply chain to building workflow solutions that make it easy to tap into insight and apply it. We are changing the way people see things and empowering them to make an impact on the world we live in. We\'re committed to a more equitable future and to helping our customers find new, sustainable ways of doing business. We\'re constantly seeking new solutions that have progress in mind. Join us and help create the critical insights that truly make a difference.Our Values:Integrity, Discovery, PartnershipAt S&P Global, we focus on Powering Global Markets. Throughout our history, the world\'s leading organizations have relied on us for the Essential Intelligence they need to make confident decisions about the road ahead. We start with a foundation of integrity in all we do, bring a spirit of discovery to our work, and collaborate in close partnership with each other and our customers to achieve shared goals.Benefits:We take care of you, so you can take care of business. We care about our people. That\'s why we provide everything you-and your career-need to thrive at S&P Global.Our benefits include:Health & Wellness: Health care coverage designed for the mind and body.Flexible Downtime: Generous time off helps keep you energized for your time on.Continuous Learning: Access a wealth of resources to grow your career and learn valuable new skills.Invest in Your Future: Secure your financial future through competitive pay, retirement planning, a continuing education program with a company-matched student loan contribution, and financial wellness programs.Family Friendly Perks: It\'s not just about you. S&P Global has perks for your partners and little ones, too, with some best-in class benefits for families.Beyond the Basics: From retail discounts to referral incentive awards-small perks can make a big difference.For more information on benefits by country visit:Diversity, Equity, and Inclusion at S&P Global:
At S&P Global, we believe diversity fuels creative insights, equity unlocks opportunity, and inclusion drives growth and innovation - Powering Global Markets. Our commitment centers on our global workforce, ensuring that our people are empowered to bring their whole selves to work. It doesn\'t stop there, we strive to better reflect and serve the communities in which we live and work, and advocate for greater opportunity for all.Equal Opportunity EmployerS&P Global is an equal opportunity employer and all qualified candidates will receive consideration for employment without regard to race/ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, military veteran status, unemployment status, or any other status protected by law. Only electronic job submissions will be considered for employment.If you need an accommodation during the application process due to a disability, please send an email to: and your request will be forwarded to the appropriate person.US Candidates Only: The EEO is the Law Poster describes discrimination protections under federal law.20 - Professional (EEO-2 Job Categories-United States of America), MRKTNG202.1 - Middle Professional Tier I (EEO Job Group), SWP Priority - Ratings - (Strategic Workforce Planning)Job ID: 300800
Posted On: 2024-05-28
Location: Ahmedabad, Gujarat, India

S&P Global