Job Description

: Marketing Specialist - Maatya

Position Overview:

Maatya is seeking a highly skilled and motivated Marketing Specialist with a robust understanding of modern marketing strategies, AI tools, and proven experience driving growth through innovative campaigns. The ideal candidate will be responsible for developing and executing marketing initiatives across various platforms to enhance brand visibility, generate leads, and foster community engagement.

Key Responsibilities:

AI Integration in Marketing:

Utilize AI tools to optimize marketing processes, content generation, and performance analytics.

Stay updated on emerging AI trends to integrate cutting-edge technologies into campaigns.

Email Marketing:

Manage and execute email marketing campaigns using advanced tools like Mailchimp, HubSpot, or similar.

Create engaging email content, track performance, and implement A/B testing for optimization.

Showcase proven examples of previous successful email marketing campaigns and ROI.

Lead Generation and Magnets:

Develop effective lead generation strategies, including high-performing lead magnets like eBooks, webinars, and free trials.

Monitor and improve lead funnels to maximize conversions.

Social Media Marketing:

Plan and execute social media strategies, including:

Content creation and posting.

Community management to engage audiences.

Developing and maintaining a content calendar.

Editing videos for social media platforms.

Leverage both organic and inorganic (paid) social media marketing strategies.

Advertising Expertise:

Design and run ad campaigns on Google, Facebook, and Instagram to maximize reach and engagement.

Analyze ad performance and optimize campaigns to ensure cost-effective results.

Performance Analysis and Reporting:

Use analytics tools to track campaign success, provide insights, and implement improvements.

Prepare monthly reports detailing marketing metrics and ROI.

Requirements:

Proven Expertise:

Hands-on experience in digital marketing, with concrete examples of driving measurable growth in previous roles.

Expertise in using AI tools to enhance marketing outcomes.

Technical Proficiency:

Skilled in using email marketing platforms like Mailchimp, Constant Contact, or HubSpot.

Experienced with lead generation tools and CRM platforms.

Proficiency in video editing tools and graphic design software is a plus.

Social Media Mastery:

Demonstrated ability to manage and grow social media accounts across platforms like Instagram, Facebook, LinkedIn, and more.

Knowledge of creating and optimizing paid social media campaigns.

Advertising Experience:

Extensive experience with Google Ads and Facebook Ads Manager, including campaign setup, targeting, and analytics.

Communication and Organizational Skills:

Strong written and verbal communication skills.

Ability to manage multiple projects and adhere to deadlines effectively.

Preferred Qualifications:

Bachelor's degree in Marketing, Business Administration, or related field.

Certifications in digital marketing, Google Ads, or social media marketing are highly desirable.

Why Join Maatya?

At Maatya, we value creativity, innovation, and a data-driven approach to marketing. Joining our team means being part of a dynamic and supportive environment that fosters growth and collaboration. If you're passionate about leveraging your marketing expertise to drive real results, we'd love to hear from you!

To Apply:

Submit your resume and portfolio highlighting examples of your previous successes in digital marketing, along with a brief cover letter explaining why you're the perfect fit for this role.

Job Types: Full-time, Permanent

Pay: ?15,000.00 - ?30,000.00 per month

Schedule:

• Day shift
• Morning shift

Supplemental Pay:

• Overtime pay
• Performance bonus

Experience:

• total work: 1 year (Preferred)

Work Location: In person