Marketing Specialist

Year Ahmedabad, Gujarat, India

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Responsibilities

Design social media strategies to achieve marketing targets
Manage, create, and publish original, high-quality content
Administer all company social media accounts ensuring up-to-date content
Liaise with writers and designers to ensure content is informative and appealing
Collaborate with Marketing and Product development teams to create social buzz regarding new product launches
Facilitate client-company communication (respond to queries, get reviews, and organize chats and Q&A sessions)
Prepare weekly and monthly reports on web traffic and ROI
Monitor SEO and user engagement and suggest content optimization
Communicate with industry professionals via social media to create a strong network
Train internal teams to integrate and maintain a cohesive social media strategy
Stay up-to-date with new digital technologies and social media best practices

Requirements and skills

Proven work experience as a social media strategist or social media manager
Hands-on experience using social media for brand awareness
Understanding of SEO and web traffic metrics
An ability to identify target audience preferences and build content to meet them
Familiarity with web design and publishing
Excellent multi-tasking skills
Strong written and verbal communication skills
BSc degree in Marketing or relevant field

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