Job Description

:We are seeking a creative and strategic Social Media Manager. This role is pivotal in enhancing our brand presence, engaging our audience, and driving our social media strategy to support our marketing and communication goals.About us:
Della Group is a pioneering force in the Indian real estate market and luxury interior product supply, renowned for its innovative approach and global collaborations with top-tier architects and designers. By partnering with Indian and international professionals, Della creates a dynamic ecosystem where creativity and expertise converge to deliver exceptional, personalized, and sustainable design solutions for homes, offices, and hotels.
Della\'s extensive network and strategic partnerships ensure seamless project execution from concept to completion, providing clients with an efficient and streamlined experience. Architects and designers benefit from enhanced visibility, market opportunities, and comprehensive support in marketing, public relations, and lead generation. Della also organizes events and meetings with developers and clients, allowing designers to focus on innovation and excellence.
Della Luxury Products, one of India\'s largest upcoming high-end luxury interior product supply companies, offers a wide range of products including indoor and outdoor furniture, lighting, sanitaryware, faucets, vanities, tiles, flooring, wall cladding, kitchens, doors, mirrors, decor, tableware, furnishing, and nursery items. With a high degree of vertical integration, Della manages all phases of product development and supply, from design to manufacturing in company-owned factories and through outsourced partners. This comprehensive approach positions Della as a leader in delivering high-quality, bespoke design solutions while providing designers with increased exposure and opportunities to work on prestigious projects.Designation: Social Media Manager
Reporting to: CMD
Experience required: 3-5 years
Industries preferred: Experience in real estate, architecture, luxury goods, advertising, hospitality, or lifestyle industries.Key Responsibilities

• Social Media Strategy:

o Develop and implement a comprehensive social media strategy that aligns with Della Group\'s marketing and brand objectives.
o Identify and target key audiences, ensuring content is tailored to meet their interests and preferences.

• Content Creation and Management:

o Create, curate, and manage engaging content across all social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and YouTube.
o Develop a content calendar to ensure consistent posting and timely updates on all platforms.
o Collaborate with internal teams and external partners, including designers and architects, to generate high-quality content.

• Community Engagement:

o Build and nurture a strong online community by engaging with followers, responding to comments and messages, and fostering meaningful conversations.
o Monitor social media channels for trends, opportunities, and feedback, leveraging insights to improve engagement.

• Analytics and Reporting:

o Track, analyze, and report on social media performance using analytics tools.
o Provide insights and recommendations based on data to optimize social media strategies and achieve KPIs.

• Campaign Management:

o Plan and execute social media campaigns to promote Della Group\'s projects, events, and partnerships.
o Coordinate with the marketing team to integrate social media campaigns with broader marketing initiatives.

• Brand Management:

o Ensure brand consistency across all social media channels.
o Uphold the brand\'s voice, tone, and aesthetic in all content and interactions.

• Influencer and Partnership Collaboration:

o Identify and collaborate with influencers and partners to enhance brand visibility and reach.
o Manage relationships with influencers and monitor the performance of influencer campaigns.

• Crisis Management:

o Monitor and manage social media crises, providing timely and appropriate responses.
o Develop and implement crisis communication strategies when necessary.Job Expectations:

• Education:

o Bachelor\'s degree in marketing, Communications, or a related field.

• Experience:

o Minimum of 3-5 years of experience in social media management, preferably within the real estate, design, or luxury sectors.
o Proven track record of developing and executing successful social media strategies.

• Skills and Competencies:

o Strong understanding of social media platforms, tools, and best practices.
o Excellent written and verbal communication skills.
o Creative thinking and the ability to generate innovative content ideas.
o Proficiency in social media analytics tools and reporting.
o Strong organizational and time-management skills.
o Ability to work independently and as part of a team.Minimum Qualification: Degree in relevant fieldMinimum Job Experience: 3- 5 yearsReporting to: DirectorTravel: Yes, as and when required.

Della Group