Job Description

Job Title: Analyst \xe2\x80\x93 Digital Marketing CampaignsProposed Job Level: E1/E2Function: Enabling function (Brand & Communications)Location: Pune/Benguluru, IndiaBusiness Unit: Brand & CommunicationsTentative DOJ: ASAPPurpose of the JobZensar is a leading digital solutions and technology services company that specializes in partnering with global organizations across industries in their Digital Transformation journey. As the client demands from the technology industry are changing rapidly, Zensar is moving from being a technology provider to a business partner in the client\xe2\x80\x99s transformation journey. If you\xe2\x80\x99re looking for a workplace where associates realize and contribute to their full potential, are recognized for the impact they make, and enjoy the company of the people they work with, then you\xe2\x80\x99ve come to the right place!We are seeking a highly skilled, experienced campaign manager to join our growing in-house Digital Marketing team and reporting directly to the Head of Digital Marketing. In the role, you will be responsible for strategizing, executing, and optimizing, 360 degree marketing campaigns for Zensar..Key Responsibilities\xc2\xa7 Campaign Planning and Execution\xc2\xa7 Develop and implement effective digital marketing campaigns based on thorough research and analysis.\xc2\xa7 Collaborate cross-departmentally to align campaign strategies and goals across the organization.\xc2\xa7 Optimize campaigns daily to ensure effective results within the allocated budget.\xc2\xa7 Monitor campaign performance metrics in real-time and implement optimizations to improve KPIs such as CTR, CPC, CPA, and ROI\xc2\xa7 Stay updated with PPC, SEM, email, programmatic display advertising trends, tools, and best practices to implement them effectively in campaigns.\xc2\xa7 Track and analyze campaign performance data to understand the effectiveness of strategies and tactics.\xc2\xa7 Set up and launch paid campaigns across various platforms, including Google Ads, Facebook Ads, LinkedIn Ads, Twitter Ads, and other relevant channels\xc2\xa7 Conduct A/B testing of ad creatives, audience targeting, bid adjustment and ad placements to identify the most effective strategies\xc2\xa7 Adjust campaign budgets, bids, and targeting parameters to maximize performance and ROI.\xc2\xa7 Performance Analysis and Reporting\xc2\xa7 Prepare detailed reports (weekly) on campaign performance, including analysis of KPIs, insights, and recommendations for future campaigns.\xc2\xa7 Generate regular performance reports summarizing key metrics, insights, and actionable recommendations for campaign optimization.\xc2\xa7 Analyze data trends and conversion funnels to identify areas for improvement and inform future campaign strategies.\xc2\xa7 Ad Creative Development\xc2\xa7 Collaborate with the creative team to develop compelling ad creatives, headlines, and copy that resonate with target audience segments.\xc2\xa7 Ensure all ad creatives adhere to brand guidelines and are optimized for maximum engagement and conversions.\xc2\xa7 Provide suggestions and feedback to the creative team to develop compelling ad copy and visuals that resonate with the target audience.\xc2\xa7 Audience Targeting and Segmentation\xc2\xa7 Utilize audience targeting tools and data analysis to segment target audiences based on demographics, interests, behaviors, and other relevant criteria.\xc2\xa7 Develop custom audience lists and lookalike audiences to expand reach and improve campaign effectiveness.Skills and Qualifications:\xc2\xb7 Minimum 3-5 years of experience in execution of digital marketing campaign management\xc2\xb7 2+ years of relevant experience in Paid advertising, mainly LinkedIn Ads, Twitter Ads, Bing Ads, and Google Ads.\xc2\xb7 Working knowledge in Pardot and Salesforce\xc2\xb7 Entrepreneurial mindset with a passion for innovation, creativity, and driving results in a fast-paced and dynamic environment.\xc2\xb7 Experience working in Google Analytics (GA4), Google tag manager (GTM), and Powerbi\xc2\xb7 Experience in handling large scale campaign planning, optimization for both performance and brand impact\xc2\xb7 Demonstrated ability in executing results, with strong attention to detail\xc2\xb7 Consumer-centric mindset and ability to think strategically and tactically\xc2\xb7 Quick learner and ability to work in a fast-paced and dynamic work environment\xc2\xb7 Excellent communication skills to effectively convey insights and recommendations to team members and stakeholders.\xc2\xb7 High attention to detail and the ability to manage multiple campaigns simultaneously.\xc2\xb7 Strong troubleshooting and analytical abilities.\xc2\xb7 Excellent communication and teamwork skills.\xc2\xb7 MBA/BTech is preferred.Advantage ZensarWe conceptualize, build, and manage digital products through experience design, data engineering, and advanced analytics for 145+ companies globally. Headquartered in Pune, India, our dedicated team of 10,500+ employees across 30+ locations worldwide come together to help our clients move through change and opportunity with velocity.A subsidiary of RPG Group, Zensar has its HQ in India, and offices across the world, including Mexico, South Africa, UK and USA.Zensar is all about celebrating individuality, creativity, innovation, & flexibility. We hire based on values, talent, and the potential necessary to fill a given job profile, irrespective of nationality, sexuality, race, color, and creed. We also put in policies to empower this assorted talent pool with the right environment for growth.At Zensar, you Grow, Own, Achieve, Learn.Learn more about our culture:

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