Marketing Product Communication Ho & Support Marketing Ho
Year Mumbai, Maharashtra, India
Job Description
b'
Role
Department
Brand & Marketing Communication
Location
Mumbai
Grade
M3
Job Role:
As a Product Marketing Manager, the person will be responsible for all the marketing activities related to Business Banking products like Current Account & Merchant Acquiring, Government Banking and Retail Institutions banking
Key Responsibilities:
- Planning and executing campaigns to drive acquisition, cross-sell, up-sell and of all the said products
- Closely collaborating with the product and campaigns team to drive the effective customer acquisition, servicing, deepening and engagement through effective communication and the same is delivered within timelines
- Understanding market conditions/ current events to leverage and come up with quick tactical campaigns
- Prepare go-to-market strategies for key launches/campaigns
- Keeping in touch with competition campaigns and offers to work on creating better campaign ideas for customers
- Develop product positioning and messaging that differentiates various products in the market
- Channel & Sales enablement
- Understanding various digital platforms to have a differentiated communication plan for each
- End-to-end execution of campaigns including co-ordination with the campaigns and other tech teams
- Engagement & Customer Lifecycle Management communication
- Work closely with alliance, events/activation and social media team for customer engagement initiatives
- Vendor management- Ability to manage creative agencies, printers and other vendors and ensuring deliveries within committed project timelines
- Planning & Budgeting- Plan and manage annual marketing budgets for your respective products and track the same closely.
- Understands digital & performance marketing Brand Management - All mediums of Branding and execution of the same.
- MBA with Around 4 to 5 years experience in marketing preferably in digital product space (apps, digital product marketing in fintechs/banks) or has been working on Business Banking Apps (Current Account, POS (Merchant Acquiring), Trade), Business loan, Working capital, Government Banking, TASC - Retail institutions
- Needs to have experience in Digital Marketing
- Should also understand social media marketing and BTL Marketing too
- Great communication skills and creative skills (Both written and verbal communication skills)
- Attention to detail
- Excellent people management skills to interact with staff, colleagues and cross-functional teams, and third parties
- Problem solving capabilities and hands-on working style Ability to work in a challenging and dynamic environment
- Creative thinker
- Ability to Multi-task
- Ability to work in a highly challenging & dynamic environment
- Solution led approach attitude
- Stakeholder management
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Job Detail
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Job IdJD3344475
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationMumbai, Maharashtra, India
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EducationNot mentioned
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ExperienceYear