Job Description

The Marketing & PR Manager is responsible for developing and executing comprehensive
marketing and PR strategies that aligns with the brand's objectives and positioning. This
role also involves crafting compelling contents both visually & graphically in co-ordination
with respective teams, PR relations and managing social media to reach and influence the
target Communities especially UHNI's.Job Skills:1. Deep understanding of Luxury Marketing & PR strategies that includes Brand
positioning & storytelling.
2. Should be skilled at effectively communicating and presenting Brand through print
& digital mode.
3. Candidate should be good at content creation & management, organizing events,
collaborations and exhibitions in line with Brand's overall marketing plans.
4. Creative and strategic thinker with the ability to develop compelling marketing
campaigns.
5. Understanding of Global ultra-Luxury art & design community especially in USA,
UAE, UK & Europe.Personal Attributes:1. Excellent written & verbal communication, good personality, strong interpersonal
skills, and the ability to build relationships at all levels.
2. Ability to work effectively under pressure and manage multiple projects
simultaneously.
3. Driven by a strong sense of ownership, with the ability to work independently while
contributing effectively as a collaborative team member.
4. Proactive and driven, with a natural ability to take initiative and apply analytical
thinking to solve challenges and drive results.
5. Attention to detail and a commitment to excellence.
6. Mindset & approach to be solution-driven.
7. Adaptability, enthusiasm, and a genuine passion for the brand.Marketing Strategy
1. Develop and implement comprehensive marketing & PR strategies aligning with
Brand's positioning to attract and engage target communities globally especially
UHNI's.
2. Plan, curate & execute immersive experiences through storytelling initiatives that
allow target community to build an emotional connect with the brand.
3. Collaborate with internal teams to ensure brand identity consistency and
implementation of brand's tone messaging on all platforms.Marketing Campaigns/ Collaborations (Online &Offline):1. Plan, execute, and monitor marketing campaigns across various channels (digital,
print, experiential events) tailored for target community globally in art & design
space.
2. Utilize digital & social media platforms (Website, Instagram, LinkedIn, etc.) to
engage with the target community & clients as part of client engagement strategy.
3. Analyze campaign performance and alter strategies to optimize results both offline
& online in turn monitoring ROI.
4. Monthly detailed reports & calendar management for various Marketing & PR
activities planned.Content Creation1. Contribute in creating & ideating high-quality content that showcases the brand's
ethos & values in co-ordination with internal teams or agencies.
2. Designing & writing compelling content for website, social media, blog posts,
articles, videos, stories, press release etc.
3. Ensure all marketing and PR materials are localized and culturally adapted for target
community & clients in art & design space worldwide, especially USA, UAE, UK &
Europe.Public Relations1. Develop & Manage relationships with key National & International media outlets,
journalists, publications and Galleries to secure full feature coverages in relevant
publications and platforms.
2. Develop and design press releases, media kits, and other PR materials.
3. Manage communication and act as a spokesperson for the Brand as and when
necessary.Store Launch & Event Management:1. Develop and implement comprehensive marketing plans for new store launches in
India & International locations.
2. Coordinate with internal teams to ensure alignment on store launch activities bothonline & offline.3. Ideate and execute marketing & PR Plans for national & international events, art &design shows, private previews, launches, exhibitions, press conferences & media
events.
4. Coordinate logistics, manage budgets, and ensure successful event execution
globally.
5. Evaluate event success and gather feedback for continuous improvement.Brand Representation1. Ensure alignment of all communication efforts with the brand's core values, vision,
and mission.
2. Ensure the tone, voice, and visuals of all communications reflect the brand's
identity.
3. Represent the brand at various national & international events, art & design shows,
private previews, launches, exhibitions, press conferences & media events.
Agency Management
1. Co-ordinate with associated Marketing & PR agencies to achieve objective and
targets outlined in Master communications roll-out plan.
2. Monitor & evaluate agency performance regularly and provide constructive
feedback for improvement.
3. Ensuring quality and timely execution of plans by agencies.

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