Marketing Operations Service Leader, Commercial Discipline

Year    Mumbai, Maharashtra, India

Job Description


At Dow, we believe in putting people first and we\xe2\x80\x99re passionate about delivering integrity, respect and safety to our customers, our employees and the planet.Our people are at the heart of our solutions. They reflect the communities we live in and the world where we do business. Their diversity is our strength. We\xe2\x80\x99re a community of relentless problem solvers that offers the daily opportunity to contribute with your perspective, transform industries and shape the future. Our purpose is simple - to deliver a sustainable future for the world through science and collaboration. If you\xe2\x80\x99re looking for a challenge and meaningful role, you\xe2\x80\x99re in the right place.Marketing Operations Service Leader, Commercial DisciplineAs a Marketing Operations Service Leader/ Marketing Manager, you play a critical role in driving the efficiency and effectiveness of the services supporting end-to-end marketing processes at Dow. Leading a team of Operational Service Specialists, the role will optimize and scale Dow\xe2\x80\x99s marketing execution workflows and services across multiple businesses and regions.The role collaborates closely with Business Marketing, Public Affairs, and Commercial Excellence (Marketing, Sales, Digital Experience) to drive alignment and performance in our marketing initiatives. The ideal candidate will have a strong background in marketing operations, data analysis, and marketing technology, with a proven leadership track record in a complex B2B environment.Key Responsibilities

  • Strategic Leadership:
  • Manage a team of service specialists providing operational services to the Business Marketing function, including recruiting, hiring, and training on operational service workflows and guidelines, to ensure service level agreements (SLAs) are met by the team.
  • Partner with Process/ Capability Managers and Product Owners to execute a comprehensive marketing operations strategy aligned with the company\'s business goals and objectives and develop documentation.
  • Process Optimization:
  • Streamline marketing processes to ensure consistency, efficiency, and scalability across different Business Units and geographies.
  • Collaborate with Process/ Capability Managers and Product Owners to implement and maintain operational services that support global marketing processes like audience management, incl. privacy and consent management, campaign & campaign program execution, campaign automation, reporting & analytics, data management, market intelligence services, content creation and distribution.
  • Ensure operational alignment with functional processes led by other teams like creative & event management, content management, and e-commerce/catalogue management.
  • Data Management & Analytics:
  • Ensure the accuracy, completeness, consistency, and validity of the data and reporting managed by the service team.
  • Develop a measurement plan, monitor performance, and deliver recommendations for optimizing the operational processes delivered by the service team.
  • Provide insights on campaign performance and overall marketing impact to maximize marketing\xe2\x80\x99s contribution to overall business growth.
  • Marketing Technology:
  • Support the implementation, use, and optimization of marketing technologies and tools by the service team to drive operational efficiencies.
  • Scale practices and processes across geographies and Business Units, creating repeatable and consistent practices that drive efficiency and effectiveness in go-to-market (GTM) activities.
Critical Success Factors
  • Strong process orientation with a focus on identifying and implementing continuous process improvements to deliver value, standardization, simplification, speed, and innovation.
  • Excellent project management skills with a track record of successfully managing multiple projects simultaneously.
  • Strong analytical skills with the ability to interpret complex data and generate actionable insights.
  • Ability to effectively communicate and build relationships across organizations, geographies, functions, and at multiple levels. Strong documentation, training, and facilitation skills, with the ability to translate complex, technical information into laymen\xe2\x80\x99s terms.
Required Qualifications
  • Bachelor\xe2\x80\x99s degree or equivalent work experience; Master\xe2\x80\x99s degree preferred. Degrees in Marketing, Business, or Operations strongly preferred.
  • 7+ years of experience in marketing operations, particularly in providing contact profiling, marketing automation, and analytics services, with a strong background in B2B environments.
  • 3+ years of proven experience in leading and managing global teams.
Preferred Skills
  • Experience with marketing project/workflow tools (e.g. Adobe Workfront), marketing automation platforms (e.g. Marketo Engage), web experience management (e.g. Adobe AEM, Target), and marketing analytics tools (e.g. Marketo Measure, Adobe Analytics).
  • Knowledge of customer data platforms (e.g. Adobe RT-CDP for B2B), customer relationship management (e.g. Microsoft Dynamics), and e-commerce tools is a plus.
Additional Notes:
  • Relocation is not available for this position.
  • The ability to accommodate flexible schedule aligned with international time Zone is essential.
Benefits \xe2\x80\x93 What Dow offers youWe invest in you.Dow invests in total rewards programs to help you manage all aspects of you: your pay, your health, your life, your future, and your career. You bring your background, talent and perspective to work every day. Dow rewards that commitment by investing in your total wellbeing.Here are just a few highlights of what you would be offered as a Dow employee:
  • Equitable and market-competitive base pay and bonus opportunity across our global markets, along with locally relevant incentives.
  • Benefits and programs to support your physical, mental and emotional well-being, to help you get the care you need...when you need it.
  • Competitive retirement program that may include company-provided benefits, savings opportunities, financial planning and educational resources to help you achieve your long term financial-goals.
  • Become a Dow shareholder through various employee stock programs.
  • Opportunities to learn and grow through training and mentoring, work experiences, community involvement and team building.
  • Workplace culture empowering role-based flexibility to maximize personal productivity and balance personal needs.
  • Global Paid Time Off (PTO) policies:
  • Paid time off for new parents (birthing and non-birthing, including adoptive and foster parents).
  • \xe2\x80\x8bPaid time off to care for family members who are sick or injured.
  • Paid time off to support volunteering and Employee Resource Group\xe2\x80\x99s (ERG) participation.
Join our team, we can make a difference together.About Dow Chemical International Pvt LtdDow Chemical International Private Limited (Dow India) aims to be the most innovative, sustainable, inclusive customer-centric materials science company. The company is committed to delivering the right solutions to its customers\xe2\x80\x99 challenges. With broadest technology sets spanning performance materials, industrial intermediates, and plastics Dow India delivers differentiated science-based products and solutions in high-growth segments, such as packaging, infrastructure, automobile, and consumer care.A Great Place to Work\xc2\xae Certified company with approximately over 1000 employees, its operations comprise of manufacturing sites, innovation center, established centers of excellence, and commercial office. As a responsible corporate, the company supports its Corporate Social Responsibility (program) with technology expertise and employee volunteerism. Dow India works with non-profit partners towards the empowerment of differently abled, women, and children in communities where it operates. The company aims to redefine the societal blueprint, by supporting holistic sustainability and circular economy initiatives.As part of our dedication to the diversity of our workforce, Dow is committed to equal opportunities in employment. We encourage every employee to bring their whole self to work each day to not only deliver more value, but also have a more fulfilling career. Further information regarding Dow\'s equal opportunities is available on .

Dow Chemical

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Job Detail

  • Job Id
    JD3441865
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Mumbai, Maharashtra, India
  • Education
    Not mentioned
  • Experience
    Year