Job Description

About Shopflo At Shopflo, we're trying to change the way consumers experience brands and businesses. Our first product was a cart and checkout platform for e-commerce, that allowed marketers to personalise discounts, rewards, and payments. We are currently also working on a new product that takes it a notch higher by unlocking enterprise-grade personalization for all consumer tech businesses.
Team & Role Shopflo was started by three co-founders: Ankit (ex-IIT Kharagpur, Oracle, Gupshup), Ishan (ex-IIT Bombay, Parthenon, Elevation Capital), and Priy (ex-IIT Madras, McKinsey, Elevation Capital). We are a team of ~30 people now (with team members joining from Livspace, Gupshup, Setu etc.). We are located in Koramangala, Bengaluru. We have closed our first seed round at $2.6M with Tiger Global, TQ and Better. And we're just getting started!
As a Marketing Operations Associate at Shopflo, you'll manage tools like HubSpot and Lemlist, ensure accurate CRM data, and track campaign performance. You'll collaborate with sales for smooth lead handoffs, improve marketing processes, and run A/B tests to enhance campaign effectiveness while aligning efforts with company goals through cross-functional collaboration.
What you will do • Manage Marketing Automation Tools: Administer and optimize platforms like HubSpot, Lemlist or Clay to streamline campaigns and nurture leads.
• Lead Data Management: Ensure clean and accurate data in CRM systems (Salesforce or similar), monitor lead flow, and maintain segmentation for personalized marketing efforts.
• Campaign Analytics & Reporting: Track the performance of multi-channel campaigns, create dashboards, and report on key metrics such as lead generation, conversion rates, and pipeline impact.
• Sales Alignment: Collaborate closely with sales to ensure marketing-generated leads are effectively tracked and handed over. Maintain lead scoring models and optimize lead-to-sales handoff.
• Process Optimization: Continuously evaluate and improve marketing processes, workflows, and automation strategies to drive efficiency and scalability.
• A/B Testing & Experimentation: Develop and execute testing strategies to optimize the marketing funnel and improve overall campaign effectiveness.
• Cross-functional Collaboration: Liaise with product, sales, and customer success teams to align marketing operations with company goals and customer needs.
You should apply if you have: • 1+ years of experience using Hubspot including creating workflows, managing deals and company pipelines etc
• Ability to write SQL queries
• Ability to do data crunching and analyse insights from the data