Position: Marketing Operations Analyst Location: 2-3 Days per week from our offices in Goregaon, Mumbai, the remaining days will be remote based Do you want to use your Marketing Analytics expertise to help people around the world do the right thing? Join us at LRN to be a part of a small, global company fewer than 500 employees where you can have maximum impact.
LRN works to propel organizations forward with the partnership, knowledge, and tools to build ethical culture. More than 2,500 companies worldwide (including some of the worlds most recognizable brands) utilize LRN services and leverage LRN e-learning courses to help navigate complex regulatory environments and foster ethical, responsible, and inclusive cultures. In partnership with LRN, companies translate their values into concrete corporate practices, training materials, and leadership behaviors that create a sustainable competitive advantage. By acting upon shared values, companies and their people find the means to out behave and outperform LRN is seeking a Marketing Operations Analyst to join our growing global Marketing team. In this role, youll collaborate with marketing and other stakeholder teams to measure KPIs, develop dashboards and reports, write analytics requirements that align with goals, analyze prospect and client behavior, and make recommendations for optimization.

As Marketing Operations Analyst your curiosity never ends. The next question is always on your mind, helping you understand how data science fits in the big picture of a project. Of the five sub-disciplines of Marketing Science - tracking and measurement, data visualization, testing and evaluation, data integration, and statistical modeling - you are a rockstar in at least two. Most importantly, youve got a solid understanding of how they all fit into a project, and youre looking to hone your craft in areas youre unfamiliar with. As Marketing Operations Analyst, you will work closely with our partners across the marketing team to measure and improve our ability to acquire, activate, and retain clients. You will be working across all paid marketing channels and in a wide range of marketing domains, using analytical tools and techniques to tackle the challenges LRN currently face. You will collaborate with senior team members to deliver analytics projects from scope and problem formulation to final recommendations and implementation. Focus areas include data mining, client segmentation, predictive analytics, and the transformation of data into insights and business recommendations. The ideal candidate possesses a strong technical skillset along with intellectual curiosity and problem-solving mentality. The individual in this role will have the opportunity to:

• Analyze and present digital marketing data to understand performance and make recommendations to business stakeholders
• Work with business leads to effectively track KPIs and help inform strategy of cross-functional teams
• Support analytics tools trainings and facilitate adoption of marketing measurement tools
• Ensure new site features and templates are aligned with tracking best practices; write, document, and QA analytics tracking requirements for new site enhancements
• Implement web and advertising pixels via tag management system
• Manage the end-to-end marketing analytics tracking
• Design and lead the implementation of measurement solutions to support and improve single view of marketing performance data
• Be responsible for managing, organizing, and presenting data in clear, concise, and actionable format for a variety of internal leadership audiences
• Design and conduct analyses and build reports to provide insights that help us understand marketing performance and craft marketing strategies across channels
• Develop formalized processes to identify, analyze, and interpret trends or patterns in complex data sets and empower informed decision making for stakeholders
• Design, execute, and analyze A/B and multivariate test within marketing campaign ecosystems
• Monitor and analyze data reports/dashboards/pipelines and troubleshoot issues that arise
• Support the execution of analytic solutions including campaign analysis, segmentation schemes, dashboards, and ad-hoc data requests

Requirements

• BA or BS focus in Business Administration, Marketing, Mathematics, Finance, or Economics
• 1-2 years digital analytics experience
• Familiarity with web analytics implementation and reporting
• Familiarity with digital marketing activities and key metrics across web, email, social, advertising, search, etc.
• Strong analytical and communications skills - ability to distill complex data sets into clear story lines for stakeholders
• Proficiency in Microsoft Excel
• Site tagging and tag management experience (e.g., Google Tag Manager)
• Experience with analyzing data and building reports in HubSpot and Salesforce
• Experience with data visualization and business intelligence tools such as DOMO, PowerBI, or Tableau
• Experience in developing analytics tagging architectures, creating technical specification documents
• Experience in experimental design and measurement
• Experience working in high growth, performance focused environments

Benefits

• Competitive Compensation and Benefits package
• Provident Fund
• Gratuities
• Annual Leave
• Life Insurance

LRN is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.