Marketing Manager Relationship Banking Group Marketing Ho
Job Description
Job Role: . Develop FASTag messaging that differentiates Kotak FASTag in the market . Maintain and manage competitive intelligence and comparisons by working with cross-functional stakeholders and executing self-lead research . Communicate the value of new products and services to the sales and marketing team . Assist sales/channel drives through marketing initiatives to provide lift in acquisition and engagement . Work with Corp Commuication and media team to develop PR and visibility plan for the product . Develop and implement promotional activities such as promotions and product launches . Conduct market research for consumer voice . Lead and drive Digital campaigns / SEM/SEO . Build/ conceptualise/ manage social media visibility and acquisition campaigns . Manage advertising agencies and retainer ship arrangements . Manage both consumer and trade marketing . Create product content such as case studies, videos, website copy and blog posts . Gain insight into customer use of current products, untapped opportunities and buyer personas . Measure and optimize the buyer journey as it relates to product feature adoption and usage . Manage marketing budget and approval processes
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Job Detail
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Job IdJD3181720
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationMumbai, Maharashtra, India
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EducationNot mentioned
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ExperienceYear