Here is a job description for a Marketing Manager at an automobile dealership:
Job Title: Marketing Manager Reports to: Dealer Principal/General Manager
Job Summary:
Develop and implement marketing strategies to drive sales, increase brand awareness, and enhance customer engagement for the dealership.
Lead and manage the marketing team to achieve marketing goals and objectives.
Key Responsibilities:
- Develop and execute comprehensive marketing plans across multiple channels (digital, print, events, etc.)
- Conduct market research and analyze customer data to identify trends and opportunities.
- Manage and optimize the dealership's online presence (website, social media, review sites, etc.)
- Create and distribute marketing materials (advertisements, brochures, email campaigns, etc.)
- Plan and execute events, promotions, and campaigns to drive sales and engagement.
- Collaborate with sales and service teams to ensure alignment and maximum impact.
- Manage and track marketing budget and ROI.
- Stay up-to-date with industry trends, competitor activity, and emerging marketing technologies.
Requirements:-
Bachelor's degree in Marketing or related field.
- 3+ years of marketing experience in the automotive industry.
- Proven track record of success in marketing and team management.
- Excellent communication, leadership, and project management skills
.- Strong analytical and problem-solving skills.
- Proficiency in marketing software and technologies (CRM, email marketing, etc.)
Note that this is just a general outline, and specific responsibilities and requirements may vary based on the dealership's size, brand, and market.
Job Type: Full-time
Pay: ?15,000.00 - ?25,000.00 per month
Benefits:
• Cell phone reimbursement
• Health insurance
• Leave encashment
• Paid sick time
• Provident Fund
Schedule:
• Day shift
Supplemental pay types:
• Performance bonus
• Yearly bonus
Education:
• Bachelor's (Preferred)
Experience:
• Lead generation: 1 year (Preferred)
• total work: 1 year (Preferred)
• Marketing: 1 year (Preferred)
Language:
• English (Preferred)
Work Location: In person
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