Job Description

Marketing Manager Bloomingdale International SchoolPosition: Marketing ManagerReports to: School PrincipalLocation: Bloomingdale International SchoolJob Summary: The Marketing Manager at Bloomingdale International School is responsible for developing, implementing, and managing the schools marketing strategies to enhance its visibility, increase enrollment, and promote a positive image. This role involves working closely with the school administration, faculty, staff, and external partners to ensure effective communication and brand management.Key Responsibilities:Marketing Strategy Development:

• Develop and implement comprehensive marketing plans and strategies to achieve the schools enrollment and reputation goals.

• Conduct market research to identify target audiences and understand competitive positioning.

Brand Management:

• Maintain and enhance the schools brand image and ensure consistent messaging across all platforms.

• Develop marketing materials, including brochures, newsletters, and digital content, that reflect the schools brand and values.

Digital Marketing:

• Manage the schools website, ensuring it is up-to-date, user-friendly, and optimized for search engines.

• Oversee the schools social media presence, creating and curating engaging content to increase online engagement.

• Utilize digital advertising campaigns (Google Ads, social media ads) to reach prospective students and parents.

Event Coordination:

• Plan and coordinate marketing events, such as open houses, school tours, and community outreach activities.

• Promote school events through various channels to maximize attendance and engagement.

Public Relations:

• Develop and maintain relationships with local media and community organizations.

• Write and distribute press releases, manage media inquiries, and coordinate media coverage of school events.

Content Creation:

• Create compelling content for various marketing channels, including website, social media, email campaigns, and print materials.

• Collaborate with faculty and staff to gather stories and achievements for promotional purposes.

Admissions Support:

• Work closely with the admissions team to develop and implement strategies to attract and enroll new students.

• Assist in creating admissions materials and presentations.

Analytics and Reporting:

• Monitor and analyze marketing campaign performance using metrics and data analytics tools.

• Provide regular reports on marketing activities, including ROI and effectiveness of campaigns.

Budget Management:

• Develop and manage the marketing budget, ensuring efficient use of resources.

• Track expenditures and provide regular budget reports.

Qualifications:

• Bachelors degree in Marketing, Communications, Business Administration, or a related field (Masters degree preferred).

• Minimum of 5 years of experience in marketing, preferably in an educational or nonprofit setting.

• Strong understanding of digital marketing strategies and tools.

• Excellent written and verbal communication skills.

• Proficiency in marketing software and tools, such as Google Analytics, SEO tools, and social media management platforms.

• Creative thinking and problem-solving skills.

• Ability to work collaboratively with diverse groups of people.

Key Competencies:

• Strategic Planning

• Creativity and Innovation

• Communication and Interpersonal Skills

• Analytical Thinking

• Project Management

• Attention to Detail

Working Conditions:

• Full-time position with occasional evening or weekend work required.

• Primarily office-based with some time spent attending school events and community activities.

Nalanda Academy of Science and Technical Education