Marketing Manager

Year    Thane, Maharashtra, India

Job Description


Why PerkinElmer? Are you ready to be part of the team effort which helps improve the lives of millions of people and create a healthier world? When you work at PerkinElmer, that\xe2\x80\x99s exactly what you\xe2\x80\x99ll do. From our dedicated scientists and world-class operations employees to our innovative R&D professionals and committed sales and service groups, we\xe2\x80\x99re a unique team of 16,000+ global colleagues who come to work every day knowing we\xe2\x80\x99re making a difference. Through innovation, collaboration, and belief in our mission, we strive to create an inspiring and inclusive culture for our employees, so they can be their best and, together, create a better tomorrow. Responsibilities: Lead Generation

  • Achieve lead generation (volume and quality) targets to deliver on the Country sales growth
  • Deliver on year-on-year increase in lead generation to drive targeted sales growth
  • Build and manage closed loop lead gen process
  • Establish and maintain process for managing leads from Lead creation to customer order with full visibility of status
  • Eliminate any Lead shrinkage/loss in the process
  • Report on aging in Lead stages and work with Sales/other leadership to address responsiveness gaps
  • Market Research and Customer Survey
  • Performs research on market, industry, competition and their technical expertise, thus suggesting recommendations in our marketing strategies
  • Conducts market surveys, and analyses the same to share it with the respective regional team and leadership team
  • Segment Champion for EMEAI Region
  • Being creative in ideating podcasts, videos and innovative communication modes
  • Events
  • Prepares materials for internal and external presentations on products, business plans, and management communication
  • Supports communication projects in the areas of advertising, promotional programs, public relations, and trade shows, including internet-based communications.
  • Liaise with sales and product management team to collect market insight and product features and design proper marketing events or activities
  • Plan, organize and manage event production, promotion and logistics for trade shows, exhibitions, conferences, speaking opportunities and webinars
  • Corporate Marketing:
  • Responsible for internal branding of PerkinElmer products/events from an organizational perspective
  • Prepares product flyers and marketing materials based on format and specs released by headquarter with proper localization
  • Plays an active role in the coordination of press releases, getting materials ready for publication, proof read content before communication is carried out and assisting in managing all activities related to internal and external communication
  • Social media marketing
  • Liase with the global team to manage our twitter, facebook and other social media feeds
  • Creating content for thought leadership articles, editorials, product comparisons, reviews etc
  • Plan, organize and manage marketing communication campaigns for lead generation via direct mail, email, pre & post event communication, newsletters, product announcements and promotions, nurturing programs and other relevant marketing tools
Requirements for the position:
  • Education
  • years of experience
  • Software and hard skills
  • soft skills
  • languages
  • 50% Travel expected in order to support events and customer visits when applicable.
Requirements for the position:
  • MBA in Marketing preferred
  • 8-10 years of experience in a similar role in analytical or life science business
  • Salesforce, Digital marketing, Marketing tools, Data Analytics
  • Excellent communication skills, good presentation skills,
  • Willingness to travel (50% Travel expected in order to support events and customer visits when applicable)
  • Fluent English
What we offer:
  • Meaningful career in a growing, international company
  • Great working atmosphere where teamwork and collaboration are valued
  • Referral awards
  • Internal career development opportunities in multiple business areas
  • Modern office facility
If you are seeking a meaningful, impactful, and stimulating career, look no further and apply! We will start interviews soon as we find suitable candidates. Join Us \xe2\x80\x93 For the Better

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Job Detail

  • Job Id
    JD3019676
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Thane, Maharashtra, India
  • Education
    Not mentioned
  • Experience
    Year