Develop and implement strategies for online presence and user experience across different platforms and regions.
Create and scale up digital-first brand campaigns (across paid, owned, and earned media) while being accountable for brand KPIs
Collaborate closely with the Brand and PR teams to manage online reputation
Provide leadership and collaborate with various marketing teams and internal stakeholders to create compelling brand stories and take them to market
Regularly report and review progress with leadership and marketing teams
Stay updated on best practices and industry trends in digital marketing, implementing them as needed to enhance campaign effectiveness and business impact. Recommend process improvements for more effective campaigns
Recruit and retain high-performing team members. Communicate, provide insights, and train teams on a regular basis
Manage relationships with agencies
Ensure compliance with brand, digital, privacy, and legal guidelines.