Job Description

Role: Marketing ManagerDepartment: Marketing Employment Type: Full TimePayroll: On Permanent PayrollLocation:Onsite (Multiple Locations)Job description- Develop and execute the overall marketing strategy in alignment with the companys business objectives and goals.- Lead the creation of the brand strategy, ensuring consistent and impactful brand positioning across all channels.- Oversee the go-to-market strategies for new product launches and campaigns.- Build a customer-centric marketing strategy, ensuring alignment with target audience needs and behaviors.- Lead the development and execution of multi-channel marketing campaigns to drive awareness, engagement, and conversions.- Developing and executing innovative marketing strategies to promote the channel.- Creating campaigns to enhance brand awareness and increase audience engagement.- Candidate will be responsible for handling the overall marketing function of Multi-specialitySegments.- Will be responsible for launching new products & strategizing on strengthening the existingbrands.- Should be creative, innovative & effective in handling product management team.- Responsible for preparing & implementation of Marketing Plan & promotional strategies.- Oversee designing of promotional / communication strategies for various brands of the organization- Customers oriented campaign & special activities for priority products & for Key Opinion Leaders.- Managing social media platforms and online marketing efforts.- Collaborating with cross-functional teams to develop promotional content.- Analyzing market trends, competitor activities, and viewer data to optimize marketing efforts.- Overseeing advertising campaigns and liaising with external agencies.Skills and Qualifications- Strong communication skills : Both written and verbal communication are critical to developing and executing effective campaigns.- Digital marketing expertise : Experience with social media platforms, SEO, and online advertising will give you an edge.- Analytical mindset : You should be able to analyze data and market trends to make informed decisions.- Team player : The role involves collaboration with various departments, so being a team player is essential. (ref:updazz.com)

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