Job Description

job detailsROLES AND RESPONSIBILITIES:
1. Website Management
a) Oversee the development, maintenance, and continuous improvement of the
company website.
b) Ensure website content is current, engaging, and accurately reflects our services and
achievements.
c) Implement SEO strategies to increase website traffic and improve search engine ...rankings.2. Social Media Branding
a) Develop and execute a comprehensive social media strategy to enhance our brand
presence on platforms such as LinkedIn, Twitter, Facebook, and Instagram.
b) Create and curate engaging content that showcases our work, culture, and values.
c) Monitor social media channels, respond to inquiries, and engage with followers to
foster community growth.3. Positioning and Brand Value Creation
a) Define and articulate our brand positioning to differentiate us in the competitive
landscape.
b) Develop and implement marketing campaigns that build brand awareness and
establish our company as an industry leader.
c) Collaborate with internal teams to gather insights and create compelling narratives
around our projects and success stories.4. Talent Attraction and Retention
a) Design marketing initiatives aimed at attracting top talent to join our team.
b) Highlight our company culture, employee benefits, and career growth opportunities
through various marketing and public channels.
c) Work closely with HR to create campaigns that promote talent loyalty and retention.
d) Collaborate with HR to develop internal newsletters and other communication
materials to foster a cohesive company culture5. Showcase Our Work
a) Develop case studies, white papers, and blog posts that highlight our projects and
expertise.
b) Utilize various multimedia formats, including videos and infographics, to showcase
our achievements.
c) Coordinate with clients to secure testimonials and success stories that demonstrate
our value.6. Vendor Management
a) Identify and shortlist external vendors for services such as graphic design, social
media campaigns, website design, and other marketing activities.
b) Reach out to different agencies, review their proposals, and negotiate contracts.
c) Oversee the execution of plans with external vendors to ensure quality and alignment
with company goals.7. Representation and Advocacy
a) Plan and execute non-digital marketing activities such as print advertising, and event
sponsorships.
b) Organize and participate in industry conferences, trade shows, and networking
events to promote the company\'s brand and establish industry presence.
c) Build and maintain strong relationships with key stakeholders, including academic
institutions, industry partners, and government bodies.8. Industry Engagement and Trend Awareness
a) Stay updated with the latest marketing trends and technologies.
b) Engage with industry experts and leverage their insights to enhance marketing
strategies.
c) Use the latest technologies to showcase the company brand effectively. show more

Randstad