Job Description

Springer Nature opens the doors to discovery for researchers, educators, clinicians and other professionals. Every day, around the globe, our imprints, books, journals, platforms and technology solutions reach millions of people. For over 175 years our brands and imprints have been a trusted source of knowledge to these communities and today, more than ever, we see it as our responsibility to ensure that fundamental knowledge can be found, verified, understood and used by our communities - enabling them to improve outcomes, make progress, and benefit the generations that follow.

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Job Title: Marketing Manager
Location: Pune

About Springer Nature Group
Springer Nature opens the doors to discovery for researchers, educators, clinicians and other professionals. Every day, around the globe, our imprints, books, journals, platforms and technology solutions reach millions of people. For over 180 years our brands and imprints have been a trusted source of knowledge to these communities and today, more than ever, we see it as our responsibility to ensure that fundamental knowledge can be found, verified, understood and used by our communities - enabling them to improve outcomes, make progress, and benefit the generations that follow.

About Springer Nature Technology and Publishing Solutions
Springer Nature Technology and Publishing Solutions is the technology and publishing solutions arm of the Springer Nature Group. We leverage our insight in the publishing domain and acquire, produce and deliver content across media and markets using our Technology and Publishing Solutions. With a focus on technology driven solutions and deep insight in the publishing domain, Springer Nature Technology and Publishing Solutions offers a range of services that help our Group brand acquire, produce and deliver content in the most efficient ways possible. We are driven by over 1000 professionals in Technology, Research & Analysis and Marketing shared services.

About the Role

We are seeking an experienced Marketing Manager to lead the marketing efforts for the launch of our new open-access journals. The ideal candidate will have a strong background in academic publishing, digital marketing, and branding. They will be responsible for developing and executing a comprehensive marketing strategy to promote the journal, increase its visibility, and attract both authors and readers.

Role Responsibilities:

• In association with Journal Manager, develop and execute a strategic marketing plan for the launch of the open-access journal.
• Create and manage digital marketing campaigns, including email marketing, social media, and online advertising, to reach the target audience.
• Build and maintain relationships with academic institutions, researchers, and relevant organizations to promote the journal.
• Collaborate with the editorial team to identify and engage potential authors and contributors.
• Manage the journal\'s website, ensuring it is user-friendly and up-to-date with the latest content.
• Monitor and analyze key performance metrics to measure the success of marketing initiatives.
• Identify and implement SEO strategies to improve the journal\'s online discoverability.
• Collaborate with designers and content creators to develop marketing materials, such as promotional videos, graphics, and newsletters.
• Coordinate with peer-reviewed journals and databases for indexing and inclusion.
• Stay updated on industry trends, open-access publishing best practices, and competitor activities.

Educational Qualification: Bachelor\'s / Master\'s degree in Marketing, Communications, or a related field.

Years of Experience: 6- 12 years

Place of Work: 1201/1301, Building No. 5 (R3), Gera Commerzone, Kharadi, Pune (Working in Hybrid Model)

Essential:

• Proven experience in marketing for academic publishing or similar industries.
• Strong understanding of open-access publishing models and the academic publishing landscape.
• Excellent written and verbal communication skills.
• Proficiency in digital marketing tools and platforms.
• Ability to work independently and manage multiple projects simultaneously.

Desired:

• Strong analytical skills and the ability to interpret data to make informed marketing decisions.
• Knowledge of SEO and content marketing strategies.
• Familiarity with academic and scholarly communities is a plus

This is an exciting opportunity to play a key role in the successful launch of our open-access journals and contribute to the advancement of knowledge in our field. If you are a motivated and creative marketer with a passion for academia, we encourage you to apply.

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At Springer Nature, we value the diversity of our teams and work to build an inclusive culture, where people are treated fairly and can bring their differences to work and thrive. We empower our colleagues and value their diverse perspectives as we strive to attract, nurture and develop the very best talent.

Springer Nature was awarded Diversity Team of the Year at the 2022 British Diversity Awards. Find out more about our DEI work .

If you have any access needs related to disability, neurodivergence or a chronic condition, please contact us so we can make all necessary accommodation.

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