Company DescriptionCompany DescriptionDr. Reddy's Laboratories, or Dr. Reddy's in short, is a global integrated pharmaceutical company.Each of our 20,000 plus employees comes to work every day for one collective purpose: to accelerate access to affordable and innovative medicines because Good Health Can\'t Wait. We believe that the game-changing power of technology is what will help us deliver on this purpose. Our digital transformation journey is continuous, pervasive and driven at the highest level.We are looking for people who share our passion to catalyze this journey.A brief about us (you\'ll find more on our website ): We have three core businesses: Global Generics, Pharmaceutical Services and Active Ingredients and Proprietary Products. We have a strong and growing Biologics portfolio and a rich, transnational R&D network. Our manufacturing, marketing and sales operations span 56 countries.1. Content development and messaging - Work with customers/ team to create informative & educational content that addresses the needs to various customer segments2. Craft clear evidence based messaging that highlights brand benefits.3. Work with teams/ customers to craft strategy for understanding consumer needs, Insight mining, crafting compelling messaging to address the unmet needs and leveraging digital channels and technology platforms to increase access of brands to eligible patients.4. Understanding customer needs to manage Life cycle by building the brand architecture5. Conceptualizing and driving the growth projects for the brands along with CFTs and customers to ensure sustainable brand growths.6. Working closely with customer to develop strong and actionable insights for brand growth7. Adherence to Brand plan process in terms of rigor and preparation in consolation with customers in assigned geography!8. Collecting behavioral and technical training needs based on field work, questionnaires and stakeholders inputs (both product/science related and skill areas); decide on the course of action (interventions) in discussion with the customers ; workout detail training plan for the year. Deliver training to the customers!Qualifications
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