Job Description

About Nalanda Learning Systems Pvt. Ltd. Nalanda Learning Systems Pvt. Ltd is a pre- primary education initiative which was founded in 2012 under the brand name of Little Laureates. This was the brainchild of Mr. Tamal Mukherjee and Mr. Timir Mukherjee , the founders having more than 20+ years of experience in financial service sectors and pre schooling segment. The group has established the second largest pre-school chain in West Bengal and Tripura and counts some marquee investors such as Aavishkaar Capital, and other Angel investors such as Jayesh Parekh, Vineet Rai etc. as its backers. Within a short span of time, Nalanda was able to establish 83 branches (COCO) and became a household name in eastern part of India specially in West Bengal and Tripura. In March 2020, the whole world shut down and Covid-19 disrupted the entire education system with 90 per cent of the preschools being forced to close their doors resulting in a huge learning gap of students between 2 years to 6 years of age. Nalanda Learning Systems Pvt. Ltd. is India\'s largest and most advanced B2B SaaS-based Platform on a mission to empower the education ecosystem to enable Students and Educators to prosper. It is a winning combination of ground-breaking technology and traditional schooling to support parents, students and bringing back hopes of all preschool owners with security and business continuity. Today the Nalanda team is delivering quality education to over 4,500+ students across India with over 150+ empowered mentors, having conducted over 1 lakh classes seamlessly in calendar year 2021. With Nalanda\'s legacy of physical and virtual pre-schooling experience that led to its tremendous success during the Pandemic, have now launched its new program \'ASSIST\' with a vision to help standalone preschools revive their business and at the same time empower new age edupreneurs to assist in their educational business aspirations. Role Overview: As a Marketing and Growth Specialist, you will be responsible for developing and executing comprehensive marketing strategies to drive growth and increase brand awareness in both B2B and B2C markets. This role requires a versatile individual who is not only proficient in various marketing channels but also possesses a hustler mentality, able to take initiative and drive results in a fast-paced startup environment. Responsibilities Strategy Development: Develop and execute holistic marketing strategies aligned with business goals to drive growth in both B2B and B2C segments. Lead Generation and Management: Implement lead generation tactics and manage leads through the sales funnel, ensuring end-to-end tracking and closure. Content Creation: Create compelling content tailored for diverse audiences across multiple channels, maintaining brand consistency and relevance. Digital Marketing: Oversee digital marketing campaigns, including social media advertising, Google Ads, SEO, and email marketing, to optimize reach and engagement. Partnership Development: Identify and cultivate strategic partnerships with relevant stakeholders to expand market reach and drive revenue growth. Event Planning and Execution: Plan and execute marketing events, webinars, and workshops to showcase our products/services and engage with target audiences. Analytics and Reporting: Monitor and analyze marketing performance metrics, providing actionable insights and recommendations for optimization. Customer Support and Feedback: Address customer inquiries and feedback promptly, striving to deliver exceptional customer experiences and improve product/service offerings. Brand Building and Reputation Management: Enhance brand visibility and credibility through effective branding strategies and proactive reputation management efforts. Continuous Learning and Innovation: Stay updated on industry trends, emerging technologies, and best practices in marketing and growth hacking to drive innovation and competitive advantage. Qualifications Bachelor\'s degree in marketing, Business Administration, or a related field (MBA preferred). Proven track record of success in marketing roles, preferably within the EdTech or technology industry. Strong understanding of B2B and B2C marketing principles and techniques. Proficiency in digital marketing tools and platforms, including social media, Google Analytics, CRM systems, etc. Excellent communication, interpersonal, and problem-solving skills. Ability to thrive in a fast-paced, entrepreneurial environment and adapt to changing priorities. A self-starter with a hustler mentality, able to take ownership of projects and drive them to completion. Creative thinking and a passion for driving growth and innovation.

foundit