Job Description

:The Marketing Manager will be responsible for planning, coordinating, and executing marketing strategies for corporate events, conferences, awards, webinars, roundtables and other related activities. This role requires a dynamic individual with a strong understanding of event management and marketing principles, capable of driving brand awareness, engagement, and lead generation through successful event marketing campaignsRequirementsKey Responsibilities

• Strategy & Planning:

• Develop and implement the overall marketing strategy for events, including conferences, awards, webinars, roundtables and corporate functions.

• Collaborate with internal teams to align event goals with business objectives and brand messaging.

• Identify target audiences and tailor event marketing strategies to engage and attract them.

• Promotion:

• Create and manage event marketing campaigns across various channels including email, social media, website, and paid advertising.

• Design and produce promotional materials such as brochures, banners, and digital content.

• Develop partnerships and sponsorship opportunities to enhance event reach and impact.

• Ensure brand consistency and high-quality execution of all event-related materials and experiences.

• Analysis:

• Measure and report on the effectiveness of event marketing campaigns, including lead generation, attendee engagement, and RoI.

• Gather and analyze attendee feedback to inform future event planning and strategy.

• Maintain relationships with attendees, partners, and sponsors post-event to foster ongoing engagement.

• Team Collaboration:

• Work closely with the design, sales, product, and tele-calling teams to ensure seamless integration of event initiatives with broader company goals.

• Coordinate with external agencies, designers, and contractors as needed to execute event plans.

• Bachelorxe2x80x99s degree in Marketing, Business Administration, or a related field.

• 3 to 5 years of experience in event marketing, with a proven track record of managing successful events.

• Strong project management skills, with the ability to multitask and prioritize in a fast-paced environment.

• Excellent communication, negotiation, and interpersonal skills.

• Proficiency in event management software, CRM tools, and digital marketing platforms.

• Ability to travel as needed for events.

• Experience in B2B event marketing.

• Knowledge of marketing automation tools (e.g., Zoho).

• Creative thinking and problem-solving abilities.

ITP Media Group