Job Description

Summary To be responsible for developing and maintaining marketing strategies to meet agreed company objectives

Plan, direct, and coordinate the actual marketing activities. To evaluate customer research, market conditions, competitor data and implement marketing plan alterations as needed



Who We Are

BD is a leading global medical technology company that creates medical technology, devices and laboratory equipment for a variety of needs across the healthcare sector. At BD, we are looking for candidates who possess passion, innovative solutions and a commitment to our one mission of improving access to groundbreaking medical and biotechnology services for people near and far, delivering state-of-the-art technology and cutting-edge research in the battle to fight and cure infectious diseases. With a global reach that extends across 50 countries worldwide, our network of professionals collaborates on effective measures to deliver enhanced patient quality such as lower health care delivery costs, improved health care and safety, and expanded health care for all. Join our company and see how you can become a part of one global mission to make a difference in human health.

Key Result Areas

Marketing & Branding

Define Marketing Objectives and build/execute marketing plans in consultation with Sales & Marketing Head

Identify different opportunities of online marketing such as SMS, Email marketing, etc.

Content & Concept

Conceptualization of Product brochure - layout, look, printing style, content in coordination with Division Heads/Country Manager

Development of Marketing & Other communication/ training material

Developing and running new and innovative marketing campaigns based on marketing objectives

Market Research

Conduct regular market research to assess viability of marketing initiatives to measure success of recent campaigns

Conduct competition research to understand marketing initiatives undertaken by competitor and its effectiveness

To gather regular market update and competitor information

Coordination

Manage relationship with sales organization/ marketing agencies to implement the marketing & branding activities

Coordination and Alignment with Divisional Marketing plans

Coordinate activities for international exhibition participation such as form filling, stall designing, etc.

Support BU Heads in building Strategic Plan for the division

MIS

Submission of regular MIS to management

Self Development

Initiate self learning and gain knowledge of other skills

Competencies

1. Clinical Knowledge of the relevant specialty

2. Strong Customer and Sales organization connect

3. Growing the Business Competencies are-

Planning and Monitoring

Results Orientation

Customer Focus

Innovation

4. Creating a Positive Work Environment Competencies are-

Internal Collaboration

Promoting Open Communication and Feedback

5. Developing Individual Excellence Competencies are-

Integrity and Trust

Applied Thinking Skills

Perseverance

Persuasiveness

Desired Profile

• Have knowledge of a wide range of marketing techniques and concepts
• Knowledge about competition
• Knowledge about healthcare industry
• Radiology / Oncology background

Culture and Benefits

Here at BD, we embrace a growth mindset, building capabilities for the future and helping you become the best version of yourself. We offer our employees a clear direction and career pathway for development. We pride ourselves on our transparent and rigorous talent processes that are inclusive, deeply embedded in trust, aligned with our culture, and enable us to achieve strategic imperatives of the organization. Our leaders are committed, engaged and accountable to making talent our top priority.

How To Apply

Submit your application by clicking on the apply button at the top of the page.

Primary Work Location IND Mumbai

Additional Locations IND Gurgaon - Signature Towers B, IND Gurgaon - We Work

Work Shift

BD