Job Description

We are seeking a highly experienced Marketing Manager with a minimum of 5-7 years of expertise in the travel, tourism, or hospitality industry. The ideal candidate will possess a strong track record of developing and executing successful marketing strategies to drive business growth and enhance brand awareness. As a key member of our marketing team, the Corporate Marketing Manager will be responsible for shaping and implementing marketing initiatives that align with the company's overall objectives and contribute to its continued success in the highly competitive travel, tourism, or hospitality market.

Scope of Work: (Not Limited to)

Social Media Management and customer engagement / Gratification

Advertisement - ATL / BTL

Contents & Creatives

Brand Website Hygiene, Traction and Performance

SEO Management / productivity

Database management

Whatsapp, Email & SM marketing

New Property Launch campaigns

Monthly Calendars

Coordination with Units GMs and Agencies

Trade Show Participation

Awards and Accolades

Online Reputation Management

MIS, Reviews and Presentation

Vendor Management

Etc.

Brand Campaign Strategy:

Enhance brand recognition, foster guest engagement, and drive direct bookings through a well-crafted social media strategy.

• Thematic Content Calendar : We propose to create a robust content calendar based on carefully curated themes that resonate with both the brand's identity and the interests of the audience. These themes could encompass various facets of the hospitality experience, such as luxurious getaways, culinary excellence, wellness retreats, local exploration, and seasonal celebrations. A structured content calendar will ensure a diverse range of content that consistently engages the audience.
• Hashtag Campaigns : To build a sense of community and amplify the brand's reach, we will devise and promote unique hashtags that are closely tied to the Lords Group of Hotels. Encouraging guests to use these hashtags when sharing their own experiences will not only foster engagement but also generate user-generated content that serves as authentic testimonials.
• User-Generated Content Initiatives : Running engaging contests and campaigns will motivate guests to share their memorable experiences on social media. This approach not only enhances engagement but also showcases the hotels' exceptional offerings. Select user-generated content will be curated and featured on official pages, enhancing authenticity and fostering a sense of connection.
• Influencer Partnerships : Collaborating with reputable travel influencers and local tastemakers will expand the reach of the Lords Group of Hotels to new audiences. These influencers can share their first-hand experiences through guest takeovers, insightful reviews, and personal recommendations, lending credibility and authenticity to the brand.

Corporate Communication Creative Strategy:

• Present a consistent brand identity, spotlight the unique attributes of each property, and articulate corporate values effectively.
• Visual Branding: The visual identity of the Lords Group of Hotels will be defined through a comprehensive style guide. This guide will outline elements such as color palettes, typography, and design motifs, ensuring a cohesive brand image across all platforms.
• Property Showcases: Each hotel within the group possesses its own distinctive character. We propose crafting dedicated content that highlights the exclusive features, architectural nuances, premium amenities, and immersive experiences offered by each property. This approach will resonate with diverse segments of the audience and showcase the unique essence of each hotel.
• Behind-the-Scenes Insights: By providing behind-the-scenes glimpses into the day-to-day operations, the talented staff, and the culinary craftsmanship, we can humanize the brand and foster a deeper connection with the audience. This approach will include a mix of engaging video content, Instagram Stories, and candid posts that showcase the meticulous efforts that contribute to the guests' exceptional experiences.
• Corporate Social Responsibility (CSR): To underscore the brand's commitment to responsible practices and community engagement, we suggest spotlighting CSR initiatives. Content showcasing sustainable practices, community involvement, and local partnerships will demonstrate the Lords Group of Hotels' dedication to ethical and meaningful contributions.

Platform-Specific Strategies:

• Tailoring content to the strengths and preferences of each platform is pivotal for success.
• Facebook: Leverage the platform for longer-form content, such as in-depth hotel features, captivating blog posts, and guest stories. Regular live videos can be utilized to showcase events, interact with the audience in real time, and provide exclusive behind-the-scenes insights.
• LinkedIn: Position the brand as a thought leader within the hospitality industry by sharing insightful articles, industry analyses, and corporate updates. LinkedIn can also be leveraged as a platform to attract business travellers, event planners, and corporate partners.
• Twitter: Twitter will serve as the hub for real-time engagement, quick updates, and promotions. The platform's concise nature can be harnessed to share bite-sized content, engaging visuals, interactive polls, and short videos that encourage immediate user interaction .
• Instagram: Visual storytelling will take centre stage on Instagram. High-quality images and short videos will showcase the captivating aesthetics and unique offerings of the hotels. Instagram Stories will provide an avenue for sharing behind-the-scenes moments, while live videos will facilitate real-time engagement and Q&A sessions.
• Emailers: Crafting personalized and impactful emailers to strengthen our customer relationships and enhance conversion rates. By tailoring our content to resonate with our target audience, we aim to create a lasting impact.

Metrics and Analysis:

• Regular analysis of key performance indicators (KPIs) will provide valuable insights into the effectiveness of the social media strategy.
• Engagement Rate : Monitoring likes, comments, shares, and overall engagement will offer insights into the resonance of the content with the audience.
• Follower Growth : Tracking the growth of the follower base across platforms will indicate the effectiveness of content in attracting new audiences.
• Reach and Impressions : Measuring the reach and impressions of posts will provide an overview of the content's visibility and potential virality.
• Website Traffic : By monitoring the traffic generated from social media platforms to the official website, we can gauge the effectiveness of social media in driving conversions.

Other Major Responsibilities:

• Creative Guidelines/Direction : Consistency in our brand image is crucial. Hence developing a Brand creative guideline that will establish a uniform visual identity across all our marketing materials. This will enhance brand recognition and contribute to a strong brand presence.
• WhatsApp Monthly Calendars : Implementation of WhatsApp monthly calendars to maintain consistent engagement with our audience. This will involve sharing valuable content that fosters brand loyalty and customer satisfaction.
• Campaign Planning: Strategic campaign planning aligned with our business goals is a priority. Meticulously design each campaign to ensure it effectively conveys our brand narrative, maximizing its impact and reach.
• Hygiene Across All Platforms : Maintaining a credible online presence requires consistent hygiene across all platforms. Oversee regular audits, updates all sort of content, and monitoring of our online channels to ensure accuracy, relevance, and alignment with our brand image. In summary, this comprehensive marketing and branding strategy seeks to elevate our brand presence, foster deeper connections with our audience, and drive measurable business growth.

Public Relations (PR)

• Objective : To elevate the brand visibility, reputation, and communication strategies for our brand. In an increasingly competitive industry, a robust PR approach is essential to effectively convey your brand's unique offerings and connect with your target audience. This requires a strategic plan that encompasses media relations, brand positioning, crisis management, and community engagement to establish a strong and favourable presence in the market.
• Brand Positioning and Messaging: Objective: Develop a clear and consistent brand positioning that resonates with your target audience and sets your hospitality brand apart from competitors.
• Brand Messaging Workshop : Brand messaging workshop to define core values, unique selling points, and the brand's overall essence. This exercise will form the foundation for all PR and communication efforts.
• Key Messaging Development : Based on the workshop outcomes, craft compelling key messages that effectively communicate the brand's personality, offerings, and value proposition. These messages will guide all external communications.

Media Relations Strategy :

• Objective: Secure positive media coverage to enhance brand awareness, attract guests, and establish your hospitality brand as an industry leader.
• Media List Development : Create a targeted media list comprising travel, lifestyle, and hospitality journalists. This list will be regularly updated to ensure accurate and relevant contacts.
• Press Release Development and Distribution : Craft engaging press releases about noteworthy events, new offerings, partnerships, and milestones. These releases will be strategically distributed to relevant media outlets for increased coverage.
• Media Pitches and Story Placements : Proactively pitch unique story ideas to media contacts, highlighting your brand's distinct features, experiences, and initiatives. Our goal is to secure features, interviews, and articles that showcase your brand's strengths.

Crisis Management Strategy:

• Objective : Establish a crisis management plan to address potential challenges and maintain the brand's reputation during adverse situations.
• Risk Assessment and Preparedness : Conduct a thorough assessment of potential risks and challenges specific to the hospitality industry. Developing a comprehensive crisis management plan to address various scenarios and ensure a prompt and effective response.

Community Engagement and Partnerships:

• Objective: Foster positive relationships with the local community, industry partners, and stakeholders to enhance the brand's social impact and industry presence.
• Local Community Involvement: Design and execute initiatives that demonstrate our brand's commitment to the local community. This could include hosting charity events, supporting local businesses, and participating in community development projects.
• Industry Collaborations: Strategic partnerships with complementary brands, influencers, and organizations will expand your reach and enhance your credibility within the hospitality industry.

Performance Measurement:

• Objective: Evaluate the success of the PR efforts through key performance indicators (KPIs) and adjust strategies as needed.
• Media Coverage Analysis: Regularly monitor and analyze media coverage to measure the extent and sentiment of press mentions.
• Reputation Tracking: Utilize online monitoring tools to gauge online sentiment and identify potential issues in real-time.
• The aim is to position Lords brand as a distinguished leader in the industry, with a strong and favourable reputation, effective crisis management strategies, and active community engagement.

Major Publications to be cover for articles:

1. Hotelier India

2. BW Hotelier

3. ET Hospitality

4.ET Travel

5. Food & Beverage news

6. Express F&B

7.Today's Traveller

8.Travel times

9. Trav Talk

10.Trav Scape

Job Type: Full-time

Pay: ?70,000.00 - ?100,000.00 per month

Benefits:

• Cell phone reimbursement
• Health insurance
• Leave encashment
• Provident Fund

Schedule:

• Day shift

Ability to commute/relocate:

• Mumbai, Maharashtra: Reliably commute or planning to relocate before starting work (Preferred)

Education:

• Bachelor's (Preferred)

Experience:

• Marketing: 5 years (Preferred)
• Hospitality: 5 years (Required)