Job Description

About our client:
Our Client operates in the Pharmaceutical Manufacturing Industry, with its headquarters rooted strongly in Singapore. It has its branches spread to more than 5 countries, providing employment to 250 people. Their core business is to represent their client in countries that they do not operate in, and market/sell their products for them. They have achieved a wide client base in a very short time, and are looking for new talent.Responsibilities:

• Develop and implement marketing strategies for promotion and growth of the medical devicexe2x80x99s portfolio
• Define target market, identify targeted HCPxe2x80x99s speciality for each medical device, positioning of medical device and messaging for each device.
• Lead launches of new medical devices xe2x80x93 coordination with OEMs, regulatory, development of launch plans, engagement of KOLs, preparation of promotional materials and sales enablement tools
• Collaborate with stakeholders xe2x80x93 OEMs, regulatory, BU Head MD & D, Sales, Finance, etc. to align marketing strategies with device divisionxe2x80x99s goals
• Manage P & L (marketing budget) of each Medical Device to optimize ROI
• Participation in various conferences / trade shows for engaging KOLs, lead generations for supporting sales team
• Work in field along with sales teams to identify customersxe2x80x99 needs, competitorsxe2x80x99 strategies and to adapt our strategies accordingly
• Training of sales team along with Application Specialist and external trainer, if required
• Develop content for digital marketing through social media, email campaigns, website, etc and measure effectiveness and ROI of digital campaigns
• Achieve / surpass the sales target for each medical device

• Bachelor's degree in Life Sciences, Pharmacy, Biomedical Engineering and masterxe2x80x99s in marketing management
• In depth knowledge of medical device industry
• Proven track record in developing and execution of marketing strategies for medical devices
• Expertise in launch of new medical devices and lifecycle management
• Excellent in written and verbal communication skills, analytical skills and presentation skills
• Willingness to travel extensively across India
• 5+ years marketing experience in medical device industry
• Experience of handling digital marketing campaign

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