Marketing Manager
Year Mavdi, Rajkot, Gujarat, India
Job Description
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Key Responsibilities:
- Strategic Marketing Planning:
- Develop and execute comprehensive marketing plans tailored to the steel pipe industry.
- Conduct market research to understand industry trends, customer needs, and competitive landscape.
- Campaign Management:
- Plan, execute, and monitor marketing campaigns across multiple channels (digital, trade shows, industry publications, etc.).
- Ensure campaigns are delivered on time, within budget, and meet business objectives.
- Team Leadership:
- Lead, mentor, and manage the marketing team, including hiring, training, and performance evaluation.
- Foster a collaborative, innovative, and high-performing team environment.
- Brand Management:
- Oversee the development and implementation of brand strategies to strengthen brand positioning in the steel pipe industry.
- Ensure brand consistency across all marketing materials and communication channels.
- Content Development:
- Coordinate the creation of industry-specific content, including technical specifications, product brochures, case studies, and white papers.
- Work with content creators, graphic designers, and external agencies to produce high-quality marketing materials.
- Digital Marketing:
- Manage digital marketing efforts, including website management, SEO/SEM, email marketing, social media, and online advertising.
- Analyze digital marketing metrics and optimize campaigns for improved performance and ROI.
- Budget Management:
- Develop and manage the marketing budget, ensuring effective allocation of resources.
- Monitor marketing expenditures and adjust strategies to maximize return on investment.
- Market Analysis:
- Analyze market data, customer feedback, and industry reports to refine marketing strategies.
- Track key performance indicators (KPIs) and prepare detailed reports for senior management.
- Sales Support:
- Collaborate with the sales team to develop marketing materials and strategies that support sales efforts.
- Provide insights and tools to help the sales team effectively communicate the value of the company\'s products.
- Public Relations and Communications:
- Manage public relations efforts to enhance the company\'s reputation in the industry.
- Develop and distribute press releases, newsletters, and other communication materials.
- Customer Engagement:
- Build and maintain strong relationships with key customers and industry partners.
- Organize and participate in industry events, trade shows, and conferences to promote the company\'s products.
- Bachelor\xe2\x80\x99s degree in Marketing, Business Administration, or a related field; MBA or advanced degree is a plus.
- Proven experience in marketing within the steel pipe industry or a related industrial sector.
- Strong understanding of marketing principles, strategies, and best practices.
- Excellent leadership, communication, and interpersonal skills.
- Proficiency in digital marketing tools and platforms, including CRM, SEO/SEM, and social media.
- Strong analytical skills and the ability to interpret market data and metrics.
- Ability to manage multiple projects simultaneously and meet deadlines
- Day shift
- Yearly bonus
- Marketing: 4 years (Required)
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Job Detail
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Job IdJD3340386
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationMavdi, Rajkot, Gujarat, India
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EducationNot mentioned
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ExperienceYear