Responsibilities:

• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door.
• Deploy successful marketing campaigns and own their implementation from ideation to execution.
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay-per-click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, and performance analysis.
• Build strategic relationships and partner with key industry players, agencies, and vendors.
• Help develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets.
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets.
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds.
• Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support.
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis and optimize accordingly.
• Analyze consumer behavior and adjust advertising campaigns accordingly.
• Conceptualize and execute multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels.
• Recruit, train and manage a team of Trade marketing executive, Social Media executives, Graphic designer.

Requirements and skills:

• Demonstrable experience in marketing, together with the potential and attitude required to learn.
• Proven experience in identifying target audiences and in creatively devising and leading across-channel marketing campaigns that engage, educate, and motivate.
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
• Experience in setting up and optimizing Google Adwords campaigns.
• Numerically literate, comfortable working with numbers, making sense of metrics, and processing figures with spreadsheets.
• A sense of aesthetics and a love for great copy and witty communication.
• Stay up-to-date with the latest trends and best practices in online marketing and measurement.