Job Description

A Marketing Manager plays a crucial role in planning, executing, and managing marketing strategies to promote a company's products or services. The specific duties and responsibilities may vary depending on the industry, company size, and nature of the business. Here is a general overview of a Marketing Manager's job description:

1. Strategy Development:

• Develop and implement comprehensive marketing strategies to achieve business goals and objectives.
• Conduct market research to identify trends, competition, and customer needs.
• Analyze and evaluate the effectiveness of marketing campaigns.

2. Campaign Planning and Execution:

• Plan and execute marketing campaigns across various channels, including digital, social media, print, and events.
• Collaborate with the creative team to develop compelling and engaging content.
• Monitor and optimize campaign performance to ensure maximum ROI.

3. Brand Management:

• Maintain and enhance the company's brand image and identity.
• Develop and enforce brand guidelines across all marketing materials.
• Ensure consistency in messaging and branding across different platforms.

4. Budget Management:

• Develop and manage the marketing budget.
• Allocate resources effectively to maximize results within budget constraints.

5. Team Leadership:

• Lead and manage a team of marketing professionals.
• Provide guidance, coaching, and support to team members.
• Foster a collaborative and creative work environment.

6. Cross-Functional Collaboration:

• Collaborate with sales, product development, and other teams to align marketing strategies with overall business objectives.
• Communicate effectively with internal stakeholders to ensure a unified approach.

7. Data Analysis:

• Utilize data analytics to track and measure the success of marketing initiatives.
• Make data-driven decisions to optimize marketing strategies.

8. Relationship Building:

• Build and maintain relationships with media outlets, vendors, and partners.
• Identify and pursue partnership opportunities to enhance marketing efforts.

9. Digital Marketing:

• Oversee digital marketing efforts, including SEO, social media, email marketing, and online advertising.
• Stay updated on digital marketing trends and technologies.

10. Reporting:

• Prepare regular reports on marketing performance for management.
• Present findings and recommendations for improvements.

11. Market Trends and Adaptation:

• Stay informed about industry trends and changes.
• Adapt marketing strategies to capitalize on emerging opportunities.

Job Types: Full-time, Part-time, Internship
Contract length: 12 months

Pay: ?15,000.00 - ?50,000.00 per month

Expected hours: 48 per week

Benefits:

• Cell phone reimbursement
• Food provided
• Provident Fund

Schedule:

• Day shift

Supplemental Pay:

• Performance bonus
• Yearly bonus

Education:

• Bachelor's (Preferred)

Experience:

• Client Management: 2 years (Preferred)
• total work: 2 years (Preferred)
• Marketing: 2 years (Preferred)

Work Location: In person

Application Deadline: 31/01/2024
Expected Start Date: 06/01/2025