Job Description

Designation: Digital Marketing Manager Work Experience: 6 years To 8 years Age Criteria: Below 35
Roles & Responsibilities

• Establish effective working relationships with sales and agency leadership to ensure that our products and services are implemented through sales enablement and marketing demand generation programs.
• Plan, Strategize and Execute a social media marketing roadmap for the Company.
• Provide feedback to service offers and participate in their development, collaborate to create, launch and track the performance of product and service offerings in our markets.
• Demonstrate effective management of the marketing, advertising, and promotional activities of the organization.
• Execute online and offline marketing initiatives, integrating online and new media, email, print ,direct mail, social media, company websites, SEM/SEO strategy development, brand awareness, and drip marketing initiatives. The ability to speak to how these channels work together is very important.
• Create content for corporate marketing collateral, website/blog/social media, and other initiatives.
• Experienced in strategic marketing planning, branding, and product development. Adept in online and traditional marketing, and highly skilled in visual communications.
• Responsible for all aspects of projects, including meeting deadlines, time management, contingency planning, approval channels and procedures, budgeting, campaign analysis and tracking/monitoring procedures.
• Manage creative production of online and offline marketing assets, graphic design, video production and web development, from the initial concept to finished product and execution.
• Develop, establish and maintain marketing strategies to meet organizational objectives.
• Ideate, Create and Execute innovative social media campaigns on all relevant platforms.
• Impact Brand meaning, Engagement and sales through the entire social media platform.
• Curate content for social media campaigns, build conversations around the content and ensure constant engagement with the target communities.
• Posting content on Facebook, Telegram, WhatsApp, Instagram and other relevant social media platforms.
• Google search optimization.
• News paper advertisement coordination with the agencies.
• Vendor management.

• Experience in building strong organic campaigns on Facebook, WhatsApp, Telegram, YouTube, Instagram and other relevant social media platforms.
• Can be able to handle the backend of the platforms.
• Strong understanding of content and platform and group over social media.
• SEMrush, Ahrefs, SEO Quake, SEO Analyzer, Keywords Anywhere, Grammarly, Ubersuggest ,Mozbar.

• 8+ years experience in Advertising companies
• Graduate or Postgraduate.