Job Description

ClinicMind is a leading provider of comprehensive healthcare practice management software and service platform for a full patient care cycle. We are looking for a Marketing Manager who can drive ClinicMind branding and sales support. The ideal candidate has solid experience as a marketing team manager for a multi-product EHR software and RCM services platform, preferably in the Chiropractic, Physical Therapy, and Mental Health domains.


Key Responsibilities:
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• Implement the ClinicMind's Land-and-Expand brand-compounding platform marketing strategy for selling multiple software products and software-enabled services


• Develop and continuously improve the ClinicMind branding and lead-generation process


• Develop ClinicMind Brand Story and Customer's and Buyer's journeys based on a deep understanding of the customer needs and behaviors and ClinicMind products and services


• Coordinate with sales, customer support, and product development teams to minimize customer acquisition costs and maximize customer value


• Assist the sales team in preparing for industry events and networking activities


• Build a marketing team, including


• brand coordinators, content managers, social media managers, SEO specialists, email marketing managers, demand generation managers, graphic designers/brand designers, PPC specialists, data analysts, channel marketing managers, webinar/event coordinators, website administrators


• Data-driven individual team member performance improvement


• SOP and continuous member training


• Leverage the Internet, G2, Capterra, SalesForce, Hubspot, and High Level for


• Data-driven marketing process management, including content creation and scheduling, engagement monitoring and analysis,


• Marketing KPI implementation and reporting, forecasting, and budgeting


• Analyze market trends and competitor activities to


• refine marketing strategy and implementation


• identify new market opportunities


• Stay updated on healthcare regulations and ensure all marketing activities comply with industry standards and company policies.





Requirements:
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• 5+ years of experience in HealthTech, BPO, RCM services, and reseller or franchise marketing or management in a global environment, spanning USA, India, and the Philippines


• Demonstrated success in developing and executing integrated marketing campaigns across multiple channels.


• Strong analytical skills, with the ability to use data to inform marketing decisions and measure campaign effectiveness.


• Excellent communication and relationship-building skills, with the ability to collaborate effectively with internal stakeholders and external partners.


• Proven leadership skills, with the ability to manage and motivate cross-functional teams to achieve organizational goals.


• A STEM undergraduate degree. MBA in Marketing or Healthcare.






MUST HAVE:



• High comfort level working on Eastern Time Zone/US Shift


• Good internet access at home at least 25 MBPS


• Mobile Hotspot


• Laptop/Desktop of at least 16 GB