Job Description

Marketing ManagerOverview:The Marketing Manager is responsible for developing and implementing strategic marketing initiatives to drive growth and brand awareness for a B2B online company. This role will oversee all aspects of marketing, including digital marketing, content creation, and marketing campaigns.Key Responsibilities:

• Develop and execute comprehensive marketing strategies that align with business objectives
• Manage and optimize digital marketing channels, including social media, email, and paid advertising
• Create and distribute high-quality marketing materials, including website content, blog posts, and whitepapers
• Conduct market research and analyze data to identify growth opportunities
• Manage relationships with key industry influencers and partners
• Track and report on marketing performance metrics to measure ROI
• Stay up-to-date with industry best practices and emerging marketing technologies

• Proficiency in Salesforce, Google Analytics, and other marketing automation tools
• Strong understanding of digital marketing principles and tactics
• Experience with content management systems (CMS)
• Familiarity with video editing software
• Excellent design and creative skills

• Bachelor's or Master's degree in Marketing or a related field
• Minimum of 5 years of experience in marketing, including 3 years in a managerial role

• Exceptional communication and presentation skills
• Strong time management and organizational abilities
• Ability to work independently and as part of a team
• Proven track record of developing and executing successful marketing campaigns
• Passion for digital marketing and technology

Pathways Consultant