Responsibilities:

• Develop and implement a data-driven marketing strategy:

• Conduct market research to identify target audience needs and competitor strategies.

• Develop a strategic marketing plan aligned with business goals, including a competitive analysis, target market definition, and specific marketing objectives (e.g., brand awareness, lead generation, customer acquisition).

• Identify key performance indicators (KPIs) to measure the success of marketing campaigns across various channels (BTL, events, PR, etc.).

• Manage BTL activities:

• Plan and execute creative below-the-line (BTL) marketing initiatives that directly engage with the target audience. This may include:

• Developing promotional campaigns (discounts, contests, giveaways) to drive sales and brand engagement.

• Designing and executing guerilla marketing campaigns to generate buzz and create a memorable brand experience.

• Managing strategic partnerships and sponsorships to expand brand reach and build brand loyalty.

• Event marketing:

• Oversee all aspects of event marketing, from initial concept development and planning to logistics, execution, and post-event evaluation.

• Secure venues, manage event budgets, and coordinate with vendors to ensure a successful event experience.

• Develop strategies to maximise event ROI through lead generation, brand awareness activities, and post-event follow-up.

• Public relations (PR):

• Develop and maintain positive relationships with media outlets (journalists, bloggers, influencers) to secure press coverage and brand mentions.

• Craft compelling press releases and media pitches to generate positive media attention.

• Manage media inquiries and proactively develop newsworthy stories to promote the brand and its products/services.

• Cross-functional collaboration:

• Work closely with the sales team to understand their lead generation goals and develop marketing initiatives that support their efforts.

• Collaborate with the design team to ensure brand consistency across all marketing materials (website, social media, brochures, etc.).

• Partner with product development to understand new product launches and develop integrated marketing campaigns.

• Manage marketing budget:

• Develop and manage the marketing budget, allocating resources effectively across different channels to maximise return on investment (ROI).

• Track marketing spend and analyse campaign performance to identify areas for budget optimization.

• Analyse marketing performance:

• Monitor the performance of marketing campaigns across various channels using analytics tools (e.g., Google Analytics, social media insights).

• Analyse data to identify trends, understand audience behaviour, and measure the effectiveness of marketing initiatives.

• Develop data-driven recommendations to optimise future marketing strategies and improve campaign ROI.

• Stay informed:

• Stay up-to-date on current marketing trends and best practices by attending industry conferences, reading marketing publications, and participating in online communities.

• Continuously research new marketing technologies and tools to identify opportunities for improving marketing efficiency and effectiveness.

Qualifications

• Minimum 3 years of experience in marketing management or a related field.

• Proven track record of developing and implementing successful marketing campaigns that achieve business goals.

Additional Information

Marketing Manager We\'re seeking a talented and experienced Marketing Manager to lead the development and execution of our comprehensive marketing strategy. In this role, you\'ll be responsible for creating and implementing innovative marketing campaigns that achieve our business objectives.