Job Description

Job Title: Marketing Manager - Medical Software Location: Chennai Employment Type: Full-time Experience Level: Mid-level (3+ years) : As a Marketing Manager at Medtech, you will play a pivotal role in driving the marketing strategies and initiatives for our medical software products. Leveraging your experience in the healthcare IT sector, you will collaborate with cross-functional teams to develop and execute effective marketing campaigns, generate leads, and support the sales efforts of our medical software solutions. Preferred Qualification: Bachelor\'s degree in Marketing, Business, or a related field (Master\'s degree preferred). Minimum of 3 years of experience in marketing medical software solutions / Equipments / Medical Products. Strong knowledge of the healthcare IT industry, including EMR, EHR, and medical imaging software. Proficiency in digital marketing tools and platforms. Excellent communication, interpersonal, and presentation skills. Proven ability to work collaboratively in a cross-functional team environment. Analytical mindset with the ability to use data to drive decision-making. Results-oriented with a track record of meeting or exceeding marketing goals. Key Responsibilities: Conduct market research to identify trends, competitors, and opportunities in the medical software sector. Analyze customer needs and preferences to inform product development and marketing Strategies. Develop and execute comprehensive marketing strategies to promote our medical software products. Define target audiences and create tailored messaging to resonate with healthcare professionals and decision-makers. Generate high-quality leads through various channels, including digital marketing, events, and partnerships. Implement lead nurturing programs to convert leads into sales opportunities. Create engaging and informative marketing content, including blog posts, whitepapers, case studies, and videos. Utilize content marketing strategies to establish thought leadership in the medical software industry. Collaborate closely with the sales team to provide them with the necessary marketing materials, tools, and training to effectively sell our medical software solutions. Assist in the development of sales collateral and presentations. Plan, execute, and optimize marketing campaigns across various platforms, such as email marketing, social media, and pay-per-click advertising. Monitor campaign performance and adjust strategies as needed to achieve KPIs. Manage the marketing budget, ensuring cost-effective allocation of resources and tracking ROI for all marketing activities. Benefits: 1. Healthcare Benefit 2. Birthday, New Year Bonus 3. Spot Awards 4. Holidays & Paid Leave 5. Yearly performance bonuses 6. On the job training, Mentorship, and Plenty of opportunities for professional development 7. Corporate Lunches 8. Flexible Timings 9. Transparent and Encouraging work culture 10. Casual Dress/Atmosphere 11.Opportunity to make a meaningful impact on healthcare through technology. If you are a motivated and experienced Marketing Manager with a passion for medical software and a drive to succeed, we invite you to join our team at Medtech. Apply today and be a part of our mission to revolutionize healthcare through cutting-edge technology.

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