Job Description

::Siemens Healthineers is seeking a results-driven and innovative Marketing Manager to lead our marketing efforts in the field of Point of Care Diagnostics. Successful candidate will be responsible for driving pre-sales activations, executing digital campaigns for brand building and lead generation, managing e-commerce platforms to enhance sales opportunities and leading events - on ground activations etc. Additionally, the Marketing Manager will focus on building and optimizing the sales funnel by managing internal platform for end-to-end funnel management.Responsibilities:

• Pre-Sales Activations:
• Develop and implement strategies to generate interest and awareness about our point of care diagnostics products among target audiences.
• Coordinate pre-sales activities such as product demonstrations, workshops, and webinars to engage potential customers and drive interest in our solutions.
• Digital Campaign Management:
• Plan, execute, and optimize digital marketing campaigns across various channels, including social media, email, and online advertising, to enhance brand visibility and engagement.
• Re-purpose or create- to make compelling campaigns, including articles, videos, infographics, and social media posts, to promote our products and educate customers about their benefits.
• Lead Generation:
• Implement lead generation strategies to attract and capture qualified leads for our point of care diagnostics products.
• Work with presales team to optimize lead generation & conversion.
• Manage and optimize our presence on e-commerce platforms to drive sales and expand our customer base.
• Monitor product listings, pricing, and customer reviews to ensure a positive online brand reputation.
• Sales Funnel Building on ShareVille:
• Collaborate with the sales team to develop and optimize the sales funnel on ShareVille, focusing on lead qualification, nurturing, and conversion.
• Track and analyze key metrics related to the sales funnel performance, identify areas for improvement, and implement strategies to increase conversion rates.
• Relationship Management:
• Build and maintain strong relationships with key clients, stakeholders, and channel partners to enhance business opportunities and customer satisfaction.
• Collaborate with internal departments, including sales, finance, logistica to align sales strategies with overall business objectives.
• Performance Monitoring and Reporting:
• Monitor sales performance metrics, including sales targets, help drive business KPIs.
• Prepare regular business reports and presentations for senior management, highlighting achievements, challenges, and recommendations for future growth.
• Technical Expertise:
• Maintain a thorough understanding of Siemens Healthineers\' Point of Care product portfolio.
• Stay updated on industry trends, competitive products, and emerging technologies related to Point of Care.

Qualification(s): * Bachelors degree in marketing, Business Administration, or related field; MBA preferred.

• Proven experience in marketing roles within the healthcare industry, preferably in the field of point of care diagnostics.
• Strong understanding of digital marketing principles and techniques, with hands-on experience in executing digital campaigns and managing e-commerce platforms.
• Familiarity with tools and platforms such as Google Analytics, Facebook Ads Manager, and e-commerce marketplaces.
• Excellent communication skills and ability to create engaging content for digital channels.
• Analytical mindset with the ability to interpret data and drive actionable insights for marketing optimization.
• Experience in sales and working with sales teams, driving collaboration between marketing and sales is critical for success in this role.

Siemens