Job Description

Marketing Manager, BCC Core



Marketing Manager - BCC

Your Job

You\xe2\x80\x99re not the person who will settle for just any role. Neither are we. Because we\xe2\x80\x99re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you\xe2\x80\x99ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In your Marketing role, you\xe2\x80\x99ll help us deliver better care for billions of people around the world. It starts with YOU.

Position Summary -

This role leads the BCC core portfolio \xe2\x80\x93 which is the largest pillar of K-C business in India. The Huggies brand is a substantial business (2023: ~1250 Cr in retail price terms) & as part of globally identified priorities has clear plans to scale up further over the next 3 years. This role will focus on driving initiatives on the Core BCC portfolio across \xe2\x80\x93 Equity, Innovation & Activation.

On Equity, the incumbent will lead development of advertising & brand specific communication initiatives. On Innovation, the incumbent will be responsible for leading conceptualization of the core innovation/renovation agenda, & partner with P&TD lead to bring product innovation to life. The role will be accountable for end-to-end conceptualization, business case building, stakeholder alignment, marketing mix creation including product, concept, packaging, PPA & collaborating on go-to-market execution. The candidate will also be responsible for conceptualizing, creating & executing brand activation strategies across the spectrum of channels & consumer interfaces.

This role involves wide collaboration across stakeholders locally & regionally to conceive, drive business planning & execution.

Key Accountabilities -

1) Strategic initiatives to drive growth & market share objectives

Work on strategic drivers to drive growth & market share objectives.

Lead the conceptualization & creation Annual Operating Plan for the brand collaborating with key stakeholders across functions.

Lead specific & partner on project specific across spectrum of specific focus initiatives designed to unlock growth & margin.

2) Communication & Media

Lead brand concept development in close working with consumers & regional teams.

Work in collaboration with agencies to develop & execute 360 brand communication including TV Advertising & cross media assets.

Collaborate with digital teams & agencies to drive brand communication & engagement plans on digital platforms.

Lead the Media mandate for BCC portfolio in partnership with Media agency \xe2\x80\x93 including annual planning, monthly media planning & review, partnership with agency to drive efficiency & impact.

Lead Packaging development & execution in collaboration with agencies in close working with consumers & other relevant stakeholders.

3) Innovation / Renovation on Core

Lead business critical & strategic innovation/renovation projects on core portfolio in partnership with P&TD teams.

Responsible for conceptualization of innovation routes based on strong consumer & business insight, regional learnings & competitive dynamics.

Work multi-functionally to build business logic & case for the projects.

Ensure wide stakeholder alignment & approval for the project.

Lead full scale marketing mix creation including product, concept, packaging, Price Pack Architecture & communication.

Own Project management to execute the project with periodic reviews & gates.

Collaborate with sales function to make go-to-market plans & execution.

Review project progress & make plans for continuous improvement.

Lead & drive active brand management to achieve consumer objectives, growth & share objectives.

4) Pricing, Price-Pack Architecture, Revenue Management

Make brand pricing recommendations to achieve business gaols in collaboration with stakeholders across sales & finance.

Work with consumers & customers to evolve pricing recommendation with best outcomes for the business.

Bring Revenue management focus across vectors & lead specific projects.

Continuously review & evolve price-pack architecture \xe2\x80\x93 proactively & reactively depending on market & consumer context.

5) Brand Activation

Lead the core brand team & drive agenda to explore, identify & drive key partnerships with influencers, key influencer portals & other partners.

Build brand credentialing & visibility amongst target consumers by conceptualizing & executing specific programs.

Build a comprehensive POME strategy including clear activation priorities & plans & lead the brand activation team to execute with excellence & impact.

6) Collaborate with regional teams & agency partners.

Lead brand concept, communication, packaging development & other key brand priorities in close working with regional marketing teams.

Work in collaboration with multiple agencies including media, digital & market research agencies including strategic partners like Nielsen, Kantar & Ipsos.

7) Steer Ecommerce business as part of the Ecom Leadership Team (ELT)

Lead brand/category agendas in the fast growing & profitable channel of Ecommerce, as part of the Ecom Leadership team.

Work in collaboration with multi-functional team that sets strategic objectives & shapes outcomes with agility, responsibility & accountability \xe2\x80\x93 to grow & gain share in this priority channel.

Key Stakeholders -

Collaboration across multi-functional stakeholders including ILT, Category Head, Regional teams, Sales leadership teams, ELT, Digital teams, Trade marketing, Finance, Logistics, Supply Planning to lead & execute business projects.

Manage and coordinate with multiple agencies for conceptualizing & executing marketing activities - ensuring quality & speed to execution on time.

Collaborate with Regional stake-holders multi-functionally as appropriate.

Major Challenges -

We work in an extremely agile environment & managing stakeholders & multiple project vectors to deliver projects & initiatives on time & with strong impact in market is a key requirement

Keeping consumer first whilst managing business requirements & realities to deliver win-win solutions.

Being a challenger in the category, we are going to be limited by resources in comparison to market leaders. In this context, it is important to work on strategies, plans & execution that are sharp, insightful & drive a high level of effectiveness.

About Us

Huggies\xc2\xae. Kleenex\xc2\xae. Cottonelle\xc2\xae. Scott\xc2\xae. Kotex\xc2\xae. Poise\xc2\xae. Depend\xc2\xae. Kimberly-Clark Professional\xc2\xae. You already know our legendary brands\xe2\x80\x94and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn\xe2\x80\x99t exist without talented professionals, like you.

At Kimberly-Clark, you\xe2\x80\x99ll be part of the best team committed to driving innovation, growth, and impact. We\xe2\x80\x99re founded on 151 years of market leadership, and we\xe2\x80\x99re always looking for new and better ways to perform \xe2\x80\x93 so there\xe2\x80\x99s your open door of opportunity. It\xe2\x80\x99s all here for you at Kimberly-Clark.

Led by Purpose. Driven by You.

About You

You\xe2\x80\x99re driven to perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.

You\xe2\x80\x99re also a university graduate with a master\xe2\x80\x99s degree in marketing or a related area and have at least 7 to 8 years of continuous work experience. You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we\xe2\x80\x99re constantly exploring new ideas on how, when, and where we can best achieve results.

When you join our team, you\xe2\x80\x99ll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.

In one of our professional roles, you\xe2\x80\x99ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center.

Qualifications & Experience \xe2\x80\x93

Degree in Business Management in Marketing with 7-8 years\xe2\x80\x99 experience \xe2\x80\x93 with exposure to marketing roles in leading companies.

Candidates from MNC FMCG companies preferred.

The ideal incumbent should:

Have strong interpersonal skills, analytical rigor with drive to achieve transformational results.

Have clear consumer & customer orientation and the ability to influence with/without authority.

Be an effective people manager, with ability to groom talent \xe2\x80\x93 as this is a team manager role with Sr Brand Managers reporting in.

Total Benefits

Here are just a few of the benefits you\xe2\x80\x99ll enjoy working in this role for Kimberly-Clark:

Competitive salary and incentives: We offer a competitive salary and a range of incentives, including bonus opportunities, retirement savings plans, and flexible work options.

Fantastic range of benefits: Our benefits package is second to none, with everything from health & life insurance, dental & vision care, employee assistance program, paid time off, well-being activities, and more.

A culture of caring: We believe that a happy and healthy workforce is a productive workforce, so we offer a variety of programs and resources to support our employees\' well-being.

We believe that our employees are our greatest asset, and we\'re committed to providing them with the resources they need to be successful. If you\'re looking for a rewarding career with a company that cares about its employees, then Kimberly-Clark is the place for you.

To Be Considered

Click the "Apply" button and complete our online application process. A member of our Talent Acquisition team will review your application and be in touch if you seem like a great fit for this role.

In the meantime, check out our to learn more about our company and the position. You\'ll want to be prepared with relevant questions when you move on to the interview stage.

And finally, the fine print\xe2\x80\xa6
For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world. We actively seek to build a workforce that reflects the experiences of our consumers. When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law. The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.

This role is available for local candidates already authorized to work in the role\xe2\x80\x99s country only. Kimberly-Clark will not provide relocation support for this role.

Primary Location Mumbai Corporate Office

Additional Locations

Worker Type Employee

Worker Sub-Type Regular

Time Type Full time

Kimberly-Clark