Job Description

Performance Management
Develop and execute performance marketing strategies across various digital channels, including but
not limited to search engine marketing (SEM), display advertising, social media advertising, affiliate
marketing, and email marketing.
Drive customer acquisition by planning, launching, and optimizing campaigns to meet
predetermined performance targets and KPIs.
Conduct market research and competitive analysis to identify target audience segments, optimize
targeting parameters, and refine marketing messages.
Manage and optimize paid search campaigns (Google Ads, Bing Ads) by conducting keyword
research, ad copy testing, bid management, and performance monitoring.
Implement and optimize display advertising campaigns (programmatic, retargeting) to drive brand
awareness, reach, and conversions.
Plan and execute social media advertising campaigns (Facebook Ads, Instagram Ads, LinkedIn Ads) to
drive engagement, traffic, and conversions.
Affiliate Marketing:
Monitor and optimize affiliate marketing programs by managing relationships with affiliate partners,
negotiating contracts, and tracking performance.CFT Management:
Collaborate with creative teams to develop compelling ad-creatives, landing pages, and marketing
collaterals that align with performance marketing objectives.
Utilize web analytics tools (Google Analytics, Adobe Analytics) to track campaign performance,
analyze data, and generate actionable insights to improve ROI.
Stay updated with industry trends, emerging technologies, and best practices in performance
marketing to drive innovation and competitive advantage.

Ciel HR