Job Description

Position Title: Manager - Marketing

Department: Marketing

Qualification: Any Graduate

Experience: 10 Years

Location: Coimbatore

Age: 35+ Years

Gender: Male / Female

Salary: 10 -12 LPA

Principal Accountabilities

Responsible for the design and delivery of customer communication across all touch points for Omni channel business.

Drive brand creatives across offline, digital and social media platforms.

Assist in developing an annual brand calendar, manage budgets and track expenditures.

Ensure adherence of brand guidelines across all touchpoints including ATL/BTL activations.

Map competition on product offerings / features, advertising and marketing initiatives and publish the actionable insights regularly.

Track communication best practices across industries and share with internal stakeholders to derive inspiration.

Plan, coordinate and timely execute all strategic and tactical campaigns for offline marketing as well as providing content support to digital teams - with help from external agencies.

Lead brand collaboration and partnership opportunities explore new edge marketing opportunities.

Work with internal teams and external agencies for content creation (photoshoot) / advertising and distribution materials across traditional and digital media.

Be the point of contact for all external parties in the domain - agencies, vendors, media etc.

Experience in buying into media vehicles / events / OTTs.

Key Requirements

MBA in Marketing

8-10 years experience of experience in brand management or brand marketing

Ability to work cross functionally

Creative Thinker

Strong communication skills
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