Job Description

Our client is one of the strongest brands in the Bakery category, having a 25000 sq ft state-of-the-art centralized manufacturing facility with European equipment near Ahmedabad, Gujarat. The founding team consists of a \xe2\x80\x98Master Baker\xe2\x80\x99 from Le Cordon Bleu, Paris, one of the finest culinary institutes in the world and an IIM-A alumni with a McKinsey background.Requirements

• Build and execute a clear and concise marketing roadmap

• Coordinating marketing strategies with the sales, financial, public relations, and production departments

• Working closely with the social media and PR agencies and making annual, monthly and quarterly plans

• Set up the D2C marketing strategy to drive acquisition and retention of customers

• Setup personalized customer journeys through data

• Gather consumer insights to identify personas, segmentation, and opportunities

• Develop specific campaigns to create and maintain high levels of customer engagement

• Manage and improve online content, considering SEO, Google Analytics and Brand guidelines

• Liaise with Product, Design and Sales directors to increase client satisfaction through cohesive strategies, ultimately with the aim to improve segment targeting

• Collaborate with Retail team to build 360 marketing program aligned with the overall customer journey

• Work closely with Category team to develop strategies & campaigns to forecast sales performance trends and increase awareness and market share, while balancing customer satisfaction.

• Motivate marketing team to achieve goals

• Monitor competition and provide ideas to differentiate websites and retail stores

• Develop the brand identity, its unique value proposition and presence over digital and offline channels

• Manage all digital marketing channels (e.g. website, blogs, digital advertising platforms and social media) to ensure brand consistency and effective conversions

• Effective tracking of ROAS and KPIs and management of budget/opex

• Stay up to date with marketing and digital technology developments

• Developing and managing the marketing department\'s budget

• Preparing and presenting quarterly and annual reports to senior management

• Promoting our brand at customer exhibitions, trade shows and major industry-related events

• You shall also be responsible for any other work assigned to you by the management from time to time.

Merito